In fact, 60% of companies with a blog have acquired a customer through this channel. Moreover, the companies that blog get 97% more inbound links. It is quite easy to create a blog, which is probably why most e-businesses have one, but it is much more difficult to create a blog that will increase your traffic. Luckily, there are some useful tactics you can employ.
Why should I run a blog?
Blogging is like the modern day welcome mat, showing passers-by that someone is home and will probably answer the doorbell if you ring it.
Beside giving your business a platform, having a blog can help you establish thought leadership, build SEO, and promote things that are central to your brand’s messaging. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this.
Blogging actually creates some kind of connection between the company and its visitors, and connections ensure more website traffic. Besides creating website traffic, blogging presents many opportunities to take advantage of SEO and, as a result, drive traffic from search engines to your site.
Benefits of blogging:
- Blogging helps your SEO efforts.
- Reaching new customers.
- Blogging will help you grow your business.
- Developing brand and/or personality.
- Gathering feedback.
- Useful tips
There’s a lot of factors which determine how you should run your blog. Here’s some best practices and general tips:
Be clear about why you want to write a blog and determine your target group – think about your end customers – what are they doing, what are they interested in, and what can they be persuaded to share? You have to write precision posts about one topic, which have to be professional, clear and knowledgeable.
Find keywords – whether your blog is for business or personal reasons, you should ensure that you are optimising your blog for the search engines. Remember about subjects, meta descriptions, linking internally and optimising images.
Social media and sharing communities – social media is great for marketing your products, landing gigs and connecting with your customers.
Learn from the best
There’s a lot of fantastic blogs. For example:
Moz Blog: http://moz.com/blog,
Neil Patel: http://www.quicksprout.com,
David Naylor: http://www.davidnaylor.co.uk,
Browsing other blogs can be a source of inspiration. It’s also great opportunity to find a place where you can submit a guest post.