Growing your website can be a lengthy process. It requires time, attention and persistence. Here at TweetFavy we know all too well how this process can consume you. In light of that, we decided to give you a few quick and easy tips so you can start increasing traffic to your blog or website.
Say, you’re running a blog about Social Media or Growth Hacking and you want to write an interesting piece about noteworthy people with experience on those topics. There’s a great way to use an article like this to your advantage and drive more traffic to your website. Our goal will be to get these mavens to share your post, so your business or homepage can gain more exposure. Keep in mind that you don’t want to target the biggest fish from the get-go. A person with around 100K followers on Twitter is more likely to share your article than, say, Mark Zuckerberg.
So let’s begin! A good way to go about doing this is to start off with an interesting title, for example: 4 Growth Hackers You Need To Follow, Top 3 People Who Changed Social Media Forever or The 6 Most Important People You Should Follow If You’re Interested In SEO.
Great, now you can begin writing your post. Start highlighting the strengths of each person, and tell your readers what inspired you about them. Do keep in mind however, that your information should always be based on the truth, a misinformed article about an influential person can only do more harm than good. More info is always better but you don’t want the article to get boring for the reader. It pays off to skim through your post one last time when you’re done and delete any unnecessary data to keep it more tight and bite-sized.
Now comes the fun part; it’s time to notify the people you’ve written your article about and get them to share it with their followers. Twitter is where you’ll most likely have the biggest chance of these influencers to share your post, simply mention them and ask them for a retweet. If after some time they don’t reply, you can always send an e-mail and ask for a share on LinkedIN, Facebook or Twitter. Don’t be discouraged when it takes them a while to get back to you, these people are influential for a reason and are likely to have a busy schedule.
This may require a bit more programming and time behind the drawing board of your site but it can definitely pay off in the long run. When we look at apps or games that went viral, many have one thing in common: they enabled the user to share their achievements or highscore online. And when I mention achievements, I don’t mean the ones you receive after a lengthy session of Call of Duty. I’m talking about people’s personal achievements: that shiny new iPhone, house or car they’ve purchased for example. People like to show off and share their celebrations. So how do you implement this form of ‘bragging rights’ into your website?
First you need to determine what your site, business or app is all about. When you’re running an educational website, for example, a good way to apply social gamification to it would be to have short quizzes or IQ tests and let people share their results on Facebook or Twitter. When you’re running something less straightforward like a website that helps users save their time or money, show them how much time or money they have saved and make it easily shareable.
The key here is to find creative ways of giving your users a sense of accomplishment and letting them share that with their friends online.
The last tip we’re going to share with you is perhaps the most undemanding one of the three. Facebook, Twitter and YouTube are playing bigger roles now, more than ever in growing an audience and driving traffic to people’s websites. Now when we look at these Social Media channels they may seem pretty intimidating, many people don’t have the money to hire big marketing agencies to maintain them and many more don’t even have the time to update them on a regular basis. Luckily there are many different ways to acquire traffic from social media channels while spending a minimal amount of attention and money to them.
Let’s start with Facebook. When it comes to reaching an audience and directing them to your website, Facebook might just be the most accurate one of them all. You can use the ‘Facebook Ads’ campaign to target certain demographics based on location, age, gender and language among others. In a few easy steps your ad will be running and with just a minimal amount of payment you can reach a nice audience that will be sent to your website.
When it comes to Twitter, some more work will be required to be done, but you don’t need to be constantly active to gain a significant following. The easiest thing to do is to retweet articles, pictures or links relevant to your business, this will only take ten minutes of your day. As you start gaining an audience you’ll notice that original content will be appreciated, so writing articles or making pictures yourself will have a positive effect on your followers who, in their turn, will retweet or share it on their social media channels.
The goal here is to adapt to your audience by reaching your desired demographic and finding out what kind of content they react positively to. The strategy to dominate social media may take some time to master but it’s an efficient way to find people interested in your website and product.
These tips will help out a great deal in driving more traffic to your product or business, they’re also very easy to apply to different kinds of websites. The key is to be inventive and creative with your approach so people will always be positively surprised by what you have to offer.