If you’re an avid Twitter user you may have seen it before; someone tweets about how bad a certain product is and wishes for a better alternative. Most of time no one will interact with this person, and as they’re left empty-handed you miss the opportunity of acquiring a new customer. But what if I told you there was an easy way for you to reach out to a large portion of these users at once? Better yet, what if you could engage with these users automatically?
Let’s dive into the strategy!
To start off we need to know who your competitors are. Compile a list of product, service and/or business names of the companies that are providing a product similar to yours. The next step is simple, search for keywords on Twitter that can help you find complaining users. Here are a few search query ideas:
- <competitor name> + “is bad”
- “I hate” + <competitor name>
- “?” + <competitor name> (use a question mark to find out if someone is asking a question with your competitor’s name in it.)
Now that you’ve found your potential customers you may choose to interact with them, needless to say the more organic your response to them is, the more likely they’ll engage with you.
Alright, so now you know how to find unsatisfied customers of your competitors. However, the same tactic can be applied to different and more diverse scenarios:
- “I like ENB music” If you’re a DJ or producer who’d like to approach fans of a certain music genre.
- “Cheap tires” + near:<location> Reach out to potential customers with a request.
The method is clear, but with a little bit of help you can also choose to automate this process. Go to TweetFavy and sign up for a trial period. After completing the step in the guide you’ll be presented with a dashboard. In this dashboard you’re able to make your own targets, click on the “add target” button and paste the keywords you’ve just created into the empty fields.
TweetFavy will now continue to favorite tweets that have the same keywords as your targets and the other user will be notified of this. You can review the faves in your favorites tab and depending on your strategy you may choose to further engage with this user.
The key here is to reach out to potential customers by presenting them a solution, don’t forget to be creative with your approach!