Connect Your Business with Social Media: Free Brand Empowerment

The old proverb says that there is no such a thing as a free lunch. So, how is it possible that you can introduce your business to new people in a completely free way? Well, we should thank social networks for such an opportunity. The moment it became manageable to create your personal profiles and share information with other people in the Internet milieu, it was clear that the existence of such platforms can be used for business purposes, as well.


Bring the Business into Online Focus

Running your business without establishing any connections with your social media presence is a legitimate and understandable option; given that what you do aims at target audience above 70 years of age. Anybody who does anything concerning younger and middle-aged and social groups should try and bring their business into the online focus. For instance, if you make your own jewelry or wood furniture, your first advertising billboard should be your Facebook wall. Sharing your work with people will trigger their interest and your brand will get wider recognition; a perfect start for a successful business.




Swift Feedback and Instant Reactions

When you begin using social media as a means of empowering your brand, you will see that it is a two-way communication process. Remember what the reactions of your friends are when you post a comment on current political affairs to your wall; yes, there is probably a hot discussion with dozens of comments. The same happens when you make your products public via your social media page(s). Your posts will be liked, ignored, praised and criticized. Your fans will give you immediate reviews, which can serve as fuel for your future business plans and advertising strategies. However, be aware that the most active online fans don’t have to be your best customers.




Social Media and Website Integration

While brand promotion through social media is free of charges, it does not suffice to meet all the demands you start facing when your small business surpasses your initial goals. Having a fast-growing business calls to a constant action in terms of online and offline presence. The most natural step under such conditions is launching a website. Also, the most important function here is including your Facebook feed to your website to make is easier for the users of both features to have a smooth online experience with your brand.

In addition, you should pay special attention to website maintenance. So, the domain name should play the supporting role in the brand-strengthening process and it would be smart to use managed VPS for fast and efficient website performance.


Social Media-Induced Traffic Increase

Brand is not only your products and various services you might provide. A well-established business name will produce positive associations within your customers’ brains. Why do you think Coca-Cola has such a long tradition of Christmas commercials? It is all about boosting marketing and raising brand awareness. In terms of your website and its relation to your Facebook or Google+ pages, they can mutually support each other, with social media serving as reference points where your clients will share the offers and other content from your website to increase its traffic. All this will contribute to a higher ranking of your site in Google’s search engine.




Online community offers an immense number of affordable or free business-boosting options. The amount of benefits coming from social media, business-wise, is simply incredible. So, go with the flow and adapt on time to those new trends. Falling behind will make your brand invisible and maybe even force you to close down your business. Just use the tools explained here to popularize your brand and take your piece of the online market cake.

Dan Radak

Dan Radak is a web hosting security professional with ten years of experience. He is currently working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.