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How To Create Email Campaigns That Actually Work

Email marketing is proven to be one of the most successful forms of all marketing, that’s if you know what you’re doing. When planned and implemented correctly your email marketing campaigns can keep your audience engaged with and loyal to your brand which leads to repeat custom and greater brand awareness.

There are some common pitfalls however that can seriously affect the performance of your email campaigns. Let’s take a deeper look at what you can do (and not do) to make your email marketing campaign more efficient and ultimately more successful.

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Don’t miss out on YouTube

Leveraging the #2 search engine

If you were bought up in an English-speaking country, your mother may have spoken of ‘doing the Hoovering’. It’s easier to say ‘Hoover’ than ‘vacuum cleaner’, but a product or service needs to be very popular before it can become a verb.

We all say ‘I’ll Google it’ when we mean ‘I’ll do a web search’. How often do you hear someone say ‘I’ll YouTube it’?

That’s regrettable. If you’re a marketer, the phrase ‘I’ll YouTube it’ should become part of your vocabulary. Think of YouTube as the world’s #2 search engine — way bigger than Bing or Yahoo, and with promotional opportunities that leave even Google in the dust. If you’ve neglected YouTube, this post will help you get up to speed.

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The Art of Social Media

Social media marketing is not a science. It is an art. And like with all art, it is all about being creative and coming up with something that will catch people’s eye and make them think and talk about your social marketing efforts, your content and, subsequently, your brand and your business.

Of course, no art can exist in vacuum and it is often said that every art contains something from all art that has preceded this. T.S. Eliot, one of the greatest literary artists of all time wrote about this in his literary criticism when he said that, ” No poet, no artist of any art, has his complete meaning alone…”, and, “what happens when a new work of art is created is something that happens simultaneously to all the works of art which preceded it.”

Because of this, it is always a good idea to see what others have been doing as this will get your juices flowing and ensure you become a contributor to that world of social media marketing art. In order to help you, we have a few tips and ideas that might give you some inspiration and set you on the way of creating art.

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Why your product needs an unboxing video

If you’re in the business of selling physical goods and products, then you already know how important it is to make your customers’ experiences amazing. And you probably know all the standard approaches: responsive service, personalized followups and invites, online community building… plus, of course, making sure you give them a really great product! But the chances are you’re missing out on an easy-to-implement trick.

It’s a unique, powerful growth hack which will help you to start building amazing customer experiences at the prospect stage… before the people you reach out to have even become customers. Intrigued? Your prospects will be, too!

So, what is this growth hack? It’s a simple one- or two-minute YouTube video that shows the process of unboxing your product and setting it up for the first time.

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