Museum of Science and Industry from Chicago offered $10 000 to a person who is willing to spend a month living in a glass hotel-like room in their museum. They were required to update their different social media profiles about their experience there. The campaign ensured that the website of the museum had astonishing number of visits and their visibility went rocket high. This is the perfect example how a good campaign can influence your website visibility. Your aim is to improve this visibility as much as you can.
All your efforts to make your site more visible will be useless if the website doesn’t work. It needs to look good. If you want your clients to spend time on your site, it should not have flashy colors, automatic videos or MIDI files. It needs to be easy to use. You don’t want your clients to spend minutes searching for a ‘buy’ button or ‘browse’ button. If they have to do that, they will probably leave the website. The site needs to be able to work on mobile devices, as well. Google will penalize you for not being mobile-friendly. Also, you cannot afford dead links on your site or 404 errors. These are inexcusable.
One of the most important factors of website visibility are the onsite and offsite SEO. Onsite SEO includes titles and tags. All those need to be built around proper keywords. You need to figure out the keywords that people type in when they search for things that you have to offer. You need to incorporate these keywords into your meta-tags, meta-titles and overall content of your site. Once the onsite SEO is perfected, you need to deal with the offsite SEO. This is about your interaction with other websites on the Internet. If respectable and authority websites have backlinks to your site, search engine will deem it reputable and important. That is how your page rank increases and how your visibility grows. You have to be careful to achieve this only by using white hat methods, as search engines won’t forgive black hat techniques.
Every serious business needs to have accounts on important social networks. Good social network campaigns can make all the difference for your business. First of all, social networks generate leads to your website. Besides, people don’t really spend much time reading ads, but they spend hours reading tweets. Therefore, an active and interesting content on your Twitter account will be golden. You will be in direct contact with your future and past customers. That will provide you with precious info about their opinion on your business. That info will give you direct pointers what to do to satisfy your clients. On top of it all, they are free. However, you need to be very quick and responsive. You need to have a laptop with you at all times to monitor the trends on the social networks. Even good and cheap gaming laptops will serve the purpose quite nicely. Play a game in your spare time and hit the pause button to check your Twitter account.
Online campaigns and efforts to increase your visibility will make the most of your marketing campaign. Offline campaigns are successful, as well. They don’t have to be expensive. Take a look at some interesting examples of guerrilla marketing, bearing in mind your target audience. Graffiti and flash mobs work perfectly with young clients while hosting local events and charities resonate among middle aged people and families.
It is important to understand that online marketing needs your constant attention. The moment you stop working on it is the moment when your visibility decreases. Therefore, do your best to master it and spread the word about your remarkable business.