Whether you are new to Twitter or you are a seasoned veteran, building a stellar profile should be one of your first priorities. It is not always an easy process, though. Here are a few tips for creating the perfect Twitter profile that will help you avoid making any unnecessary faux pas.
Create your Twitter handle
The first thing you will be asked to do when you open a Twitter account is to choose a name for yourself – also known as a Twitter handle. It is easy enough to pick a random name and enter it into the name field. Twitter will be able to tell you if your chosen handle has already been taken by someone else.
Before going with the first name that pops into your head, however, you might want to consider for a moment, especially if you are a brand, how you want your followers to view you.
The obvious choice is to select the name of the business or some variation on it, but many common names have already been taken, so unless your brand is unique, you may have to get a little creative.
Whatever you end up going with, just make sure that it’s appropriate to your brand image, and that it’s memorable. People may have a hard time finding you if they can’t remember what your handle is. If you have a website or blog, you are going to want to post the name of your handle on your website and give people the option to follow you. So make it a name that isn’t complicated and that you won’t be embarrassed to share with people.
Since people will also include your Twitter handle when they retweet you or address you directly, it helps to make it as short and succinct as possible so there is plenty of room left for the message.
Choose your profile picture
Your profile picture is one of the most important aspects of your profile – many people will avoid following profiles that don’t feature an actual human image. At the very least, don’t settle for the default egg image. That’s a sure sign of a Twitter novice.
The images that make the best profile pictures are headshots that include smiling, friendly faces. Many brands elect to go with a graphic image or a logo, but if you intend to build a relationship with your followers, that can be a barrier that you will have to overcome. It’s easier to relate to a human being – even if that human is representing a brand.
Optimize your header image
The large expanse directly behind your profile picture and bio is your header. Many brands take advantage of the extra real estate to promote brand-related things like a website. The key here is to choose an image that is consistent with your overall brand. If you have a website, you can carry the colors, logo and font over by having a custom graphic made.
The perfect header size is 1252 pixels by 626 pixels.
Coordinate a background image
The background image may be a little trickier to get right. It resizes to fit whatever browser window you are viewing it in, so a background with a lot of text may not work as well. As long as you change it from the default background and select something with the appropriate colors, you will be safe and appear professional.
Write your bio
Every potential follower is probably going to visit your profile page first, so whatever you write will get read. The important thing to remember is to avoid jargon and corporate speak. It is a social platform after all. Not many people want to invite a robot into their Twitter stream. You can be charming, friendly, fun – whatever you or your brand represents. This is your chance to show off a little of what people can expect to see if they follow you.