Today Twitter has announced that it will be laying off 8% of its staff (336 people in total) in order continue as a more purpose-built team on future projects.
The decision is made just one week after Jack Dorsey was made permanent CEO of the company and is “part of an overall plan to organize around [Twitter’s] top product priorities.”.
Here’s an observation that will likely have you rolling your eyes and saying ‘D’oh!’ Ready? Startups don’t have established user bases.
OK, so it’s obvious… but it’s still important. If you’re a typical e-marketer, you’re completely focused on those first-time sales. You talk about ‘conversions’. How do you get more visitors? How do you change visitors into followers? How do you make followers into customers?
What your company should do with those customers after you’ve won them is a problem for someone further down the line. You want new customers. Why would you be interested in a loyalty program?
In the last couple of posts, we looked at some of the ways you can use a YouTube channel to reach out to potential customers. Well, that’s OK if you’ve got a tangible product to show off… and are naturally happy in front of the camera! But what if you’re a shy creative who doesn’t like to be filmed?
In this post, we’re going to introduce a high-value growth hack that requires nothing more sophisticated than an e-mail account, some imagination, and maybe a touch of empathy. In other words, it’s a natural choice for writers and artists.
Everyone in a startup knows the score — late nights, fast food cartons piled up next to the monitor, and industrial quantities of caffeine. But, while you might wear your red eyes as a badge of honor, too much alienation will work against you. That’s why this week’s growth hack deals with the most basic customer strategy of all. Are you ready?
Talk to your customers.