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Steps for Your New Digital Marketing Strategy for 2016

World Wide Fund had one of the most successful marketing campaigns in 2015. The name of the campaign is The Last Selfie. The WWF exploited the fact that the trending social platform, Snapchat, deletes the photos in 10 seconds and used it to show the extinction rate of some of the endangered species. The result was getting the amount of donations that is usually received within a month in just a couple of days (Forbes, Steve Olensky, 2015). With this great example, you can see just how important a marketing campaign is. Here are some of the important steps that you need to take to make a great strategy for 2016.

Expand to Other Social Media Platforms

Facebook and Twitter are not the only social medial platforms. While they take the biggest share of the market, there are still some pretty nice percentages in other platforms, as well. Instagram seems to be growing in popularity and many companies and businesses choose to manage their account on that platform, as well. LinkedIn is also a great place for a more professional profile of your company. Use YouTube to set up a channel and feature your team in action.

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Make the Most of Facebook Options

You probably already have a group or a page set up for your business. Once you reach a certain number of followers, try opting for paid Facebook ads. They are tailored in a way that they reach users that are interested in the type of product or service you are offering. Another feature that Facebook now offers is re-marketing. It is easily set-up and it gives you an amazing opportunity.

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Excel in Blogging

Use your blogging to create interesting and viral content. A lot of people that visit your blog actually visit your website for the first time. That is your chance to become somebody’s bookmarked page. Also the things you write on your blog can become great content for your social media as well. Post links with previews on Facebook and take advantage of that traffic. If you do not think that you can write interesting posts, hire somebody who can. It is pretty easy to find a decent copywriter these days.

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Synergy of Traditional Marketing Strategies

Each of the marketing strategies has its weaknesses and its strengths. However, on the today’s diverse market, it is possible to make them work in synergy and create a winning combination for your business. Combine excellent online campaigns with the multilevel marketing, in that way, get the most of both of these things. You can even use good MLM software to speed up the processes and save time and money in that way.

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Promotion through Contests

If there is something that people love that is the feeling of win and free things. Prizes are always a nice thing, even if they are small. Try and set up a Facebook competition. You should give it your best shot at being creative when it comes to competition and prizes that you give. That approach will provide a nice online buzz for your company. Make sure that the competition and the prizes have something to do with your company, so that people can become more interested in it and its products.

Whatever you choose to be your guideline for your marketing strategy, you need to make sure it is flexible. The flows in marketing and economy always change. It is only logical that those changes will become faster and greater in number. Therefore, always keep your eye on the new trends and try to respond to them in the best way possible.




Dan Radak

Dan Radak is a web hosting security professional with ten years of experience. He is currently working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.