Every new year is a new chance for business people to come up with some refreshing strategies that will keep them in the safe business waters. With the mixture of some new digital trends and the invasion of gadgets, it is clear that the virtual world has some surprises in the near future. So, let’s see what the most propulsive branch of online business, the ecommerce, has prepared for 2016.
Thorough customer analysis
No business plan can be made without proper information about its target audience. Every ecommerce business that wants to increase their profits in 2016 and become a well-known business entity has to learn more about their customers. Many paths lead to that goal. From after-purchase online forms to a commercial website that offers options such as creating a user’s account and registration, you can introduce many interesting innovations. Also, to get a deeper insight into your customers’ buying habits, consider hiring outsourcers that could gather the data you will need for further customer analysis and support.
A world of smartphones
Since the number of smartphone users is growing in an uncontrollable way, this trend has to be taken into consideration by every online trade enterprise. It is estimated that a quarter of mobile users will stop using their phones to make calls in 2016, but focus on other options offered by their mobile pets. Those “other” features also include buying via the Internet. While making online purchases on the phone is not breaking news, the predicted number of such buys represents a warning for ecommerce business owners. Only the ones that offer their customers mobile-friendly websites will keep their customers and attract new ones.
Maintaining safe environment
Buyers need to feel safe to start trusting your business and the products you sell. As the number of online retailers similar to yours will keep growing in 2016, you will have to work even harder to attract and keep every single customer. Creating a safe shopping environment is a great start. Also, you should ensure that all your goods are always delivered in a safe way and on time.
Moreover, when a customer decides to make a purchase on your website, it is essential that they know you have managed to ensure reliable online payment services.
Also, adding a Google Translate plugin to the payment page could help you increase your conversion rates and make your customers feel safe and sound when buying on your website.
The power of social media
According to this study, Facebook had about 1.44 billion regular users in 2015. Knowing that it is one-sixth of the world population, this social network will keep having a great commercial potential in 2016. This basically means that an ecommerce and every other business that is not present on Facebook will soon close down. On the other hand, those who want to stay active members of the ecommerce business game have to increase their visibility and participation in this social medium. Spreading news about new products, advertising special offers, shooting and publishing Ultra HD videos and crisp photos are only the tip(s) of the iceberg for marketing through Facebook in 2016.
Going hand in hand with technological innovations is inevitable for every business. If you adapt to the ongoing changes faster than your business rivals, your revenue should be higher than theirs. By applying our ideas, your ecommerce business should have a great year and you will be a contented business owner.