Online Design Trends for Businesses in 2016

An average owner of a small business has to meet many requirements to make their business become a successful and productive enterprise. Also, the fast development of cutting-edge tech solutions has led to further differentiation of strategies important to reach business success. Today the visual side of business is more important than ever before. Due to such trends, modern business owners should find some time and money to implement some fresh design features.


Video-dominated web

When business owners want to increase the number of people who visit their websites, a smart move is to start posting a larger number of videos. No matter if those videos were made by other businesses or you have come up with your own tutorials, interesting videos can increase web traffic. According to a research conducted by Cisco, online video content represents the future of online marketing. Therefore, businesses should make videos about their production process, the products they make and other materials that will attract visitors to their websites. Moreover, they should connect the websites with their social media accounts.




Traffic hidden in social media

Managing to attract visitors to your website is only the beginning of an arduous and exhausting business project. Being recognized as a reliable and innovative business is always an advantage, but it is important to ensure new values as your business grows. This is why the scope of your visual marketing effort work should cover social media, too. Moreover, it is important to integrate your social media pages with your blog or website. By forming a coalition of your own online places, you will launch an advanced visual campaign to boost your business.


Benefits of sliding

Since today web designers have to prepare online content for different platforms, slides are becoming popular again. Many business owners have realized that it is important for their revenue to apply responsive design. That way their websites become easily visited from mobiles and tablets. Moreover, some entrepreneurs opt for special mobile versions of regular websites, especially when their analytics data show that gadget users visit their website more often. If your mobile-friendly website uses slides, it is much easier for mobile users to search through it and get to know the content of the site.




Mobile-only design

Since today billions of people own and use smartphones, a large number of businesses go for applications. They are easily-downloaded solutions and usually have many user-friendly solutions. Due to huge popularity of smartphones, the app niche is the fastest growing IT field. Thousands of businesses around the globe specialize in making apps for mobile users. However, if you are a small business in need of an app, it would be much more economical to build an app with a DIY-tool. The whole process will be much faster and you will save some money, too.


Colors in the middle

Every new web design craze brings some new color schemes. The design trends for 2016 have also yielded some color preferences. The choice of the dominant colors and palettes will largely depend on the type of business in question. However, the general trend in 2016 web design are bright colors. On one side, you can use a monochromatic approach, in which different shades of the same color dominate the website. On the other side, different vivid colors can be used for a variety of purposes, from buttons to taglines. Read more about bright colors and 2016 design here.


It is expected that the face of the Internet will keep changing in the years to come by moving towards a smartphone-dominated web. Business owners should think in advance and get ready for the future. Businesses with attractive and modern design policies will govern the business world of tomorrow, which is why it is essential to adapt as quickly as possible and apply modern design trends to your business needs.

Dan Radak

Dan Radak is a web hosting security professional with ten years of experience. He is currently working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.