We can probably all agree that Benjamin Franklin was a smart man and it was he who said the following:
“It takes many good deeds to build a good reputation, and only one bad one to lose it.”
He was right. He was totally and completely, 100 percent right on this. The chances are that Franklin talked about personal reputation, but if you think about it, his quote can easily translate to business reputation.
Today, businesses have another kind of reputation to worry about – their online reputation. Like in so many areas, the web can be quite brutal as well, in that it is ridiculously easy for a company to fall into disrepute. Luckily, with a bit of care and tact, business owners and managers can keep their company reputable online.
