Small Business: How To Boost Up Your Startup

Starting a new business isn’t easy, especially when you have to watch out for a lot of factors that are causing failure. Think about whether your business is ready to face some challenges. Nowadays, with the help of the Internet, you have access to online services and marketplaces to help you successfully build your brand. Here are some great ideas how to boost up your fledgling start-up.



First step – focus on the customer, not yourself

It’s important to know the difference between starting a business and fulfilling a personal dream. Of course it is possible that business can be the result of a dream, but you can’t let the dream overcome your rationality.

You should consider building your brand reputation through a continued focus on customer service and satisfaction. You don’t need a guru to tell you that putting the customer at the centre of everything you do is something that defines a successful business. A satisfied customer is not just an approval of your work – it’s a solid declaration of your brand.


Selecting your target market and buyers is of the utmost importance

Think about whether you can patent your idea, what differs you from other competitors, or what’s keeping others from copying or stealing your idea. Avoid competition and be careful not to be crushed by giant enterprises before you even had the chance to organize.

When you’re ready to define your market fit, you should be able to determine at least a direction and a postulate of how to eventually profit from the idea. Think about the long-term strategy – building your brand is a marathon, not a sprint – be ready for it and don’t despair after the first bump on the road.


Hand writing Priorities list with marker isolated on white.


You must set up the marketing priorities

Underestimating the role of marketing is the most common mistake among start-ups, and founders are often convinced their product or idea is so good it will sell itself. It’s causing failure, so right from the start you need to put marketing into the core of your business. This way you’ll give yourself the best chances for success.

One of the initial steps is starting a top-quality website and/or web shop. First impressions are crucial and since one of the first contacts with a potential client happens at your website, it’s a good hint to invest in a designer in order to compactly and accurately sum up what your company represents.


Implement a well thought-out social media marketing strategy

It’s not uncommon that companies get more leads through social media rather than their website. Therefore, it’s understandable to spend a lot of time and effort to improve social profiles for business related purposes. To be present in social media – in order to create brand awareness and partaking in the community – is no longer an option, but rather a necessity. The key thing is to develop a scheme that caters to your business and goals.



Plan your expenditures and savings

Think of reducing the initial expenses, it can make a huge impact. Vendor relationship is an area you need to be careful with. Try shopping around to find the vendor who offers the best prices and service. Don’t be afraid of changes.

Staffing-related costs are among the highest expenses, so manage your personnel efficiently. Printing on laser printers is one way of saving, since the toner cartridges for them can print thousands of copies. For example, Canon toner cartridges have shown outstanding performance.

Also, try to lower your travel expenses as these may drain your budget quickly. There’s nothing wrong with flying in economy class. It might not have enough leg room, but this will leave enough room in your wallet, for sure.


Work on creating stimulating content and don’t neglect the integrity of communication

Devote yourself to truth-telling and greet healthy debate. The competence to communicate your idea effectively is crucial in helping buyers get the essence of your work and your brand’s values.

Make promotional videos when you want to take your business to the next level. Video is an effective tool to present who you are, so ensure it is made in high-quality.

At some point, you’ll need to present your concept and business to the public and to the potential users, so when you get the chance – make sure you give noticeable presentations. Also make sure you create well-designed business cards.

A great way to market your valuable idea is to write everywhere. Write case studies, share best practices, infographics, blog posts – you name it.

Making friends is always a good strategy. Share your knowledge and give free advice to your customers. Think about “Giving before getting” and people will appreciate you. Word from customer’s mouth is the best advertisement you get.

Passion is a quality you want to use for your advantage. Many entrepreneurs can direct their enthusiasm towards making their brand a success.

Bob Gorman

Follow Bob Gorman on Twitter: @bob_gorman82