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Why Proper Branding is a Startup Essential

Founding a startup and guiding it through its early infancy is one of the most stressful and difficult things an individual can do. It is a constant battle for survival where you claw and scratch your way to some kind of profitability before the seed money runs out.

In such a hectic environment, it is no wonder many startups forget or are very late for the party with branding. While a great product/service will still be the very foundation of a startup, not branding properly can also easily become a startup-killer.

But, what does branding exactly do for a startup? How does it help a startup thrive?

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Automating and Utilizing Your Social Media Efforts

In 2016, no one can deny the importance of social media in marketing. Businesses are made and unmade on their social media profiles and a single post, image or tweet can decide the course of the entire campaign. Unfortunately, this can sometimes be too much work for a single person to take care of, unless proper automation takes place. Time is money and here are some tricks that can be lifesaving for your efforts on social media.

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