Automating and Utilizing Your Social Media Efforts

In 2016, no one can deny the importance of social media in marketing. Businesses are made and unmade on their social media profiles and a single post, image or tweet can decide the course of the entire campaign. Unfortunately, this can sometimes be too much work for a single person to take care of, unless proper automation takes place. Time is money and here are some tricks that can be lifesaving for your efforts on social media.


Use Irregular Triggers

Your audience may expect regular updates on everything that goes on and this might require a personal touch. Still, typing in everything by hand consumes a lot of time; time you may not have on disposal. On the other hand, using irregular triggers can facilitate the entire process. One of the perfect examples of how this works is the fact that a lot of travel agencies use IFTTT to create an automatic weather related messages. In this way, you keep your profile updated, informative and relevant, without having to make these entries yourself.



Tools for Customer Management

According to people behind domain.me Twitter has grown into a powerful customer management tool. Unfortunately, this has both a positive and a negative side. Seeing how you may have a lot of active clients, it is possible that sooner or later, some of their comments may be overseen. Even those who spend most of their time on their Twitter account are bound to miss out on something, but it is unlikely that your clientele is going to be sympathetic towards excuses. This is why using tools like Meshfire or Nimble is always advisable. As you can see, the role of these digital tools is not only to save you time, but also to make your social media presence more consistent.


Making a Tweets Queue

When it comes to Twitter engagement, there are various tactics you may find useful. Some of them are tweeting during the weekends when people are more likely to be at their computers. Others are keeping tweets under 110 characters and of course the use of appropriate hashtags. Even the timing of the tweet counts, which is why people tweeting between 8AM and 7PM have a better chance of interaction. However, what if you need to outreach to the audience in a different time zone? Should you set your alarm to 3AM? Of course not! The easiest, and least tiring option would be to make a tweets queue where every audience has its own unique timeline. This benefits both your clients and you.




Social Media Account Management

Finally, social media is a broad term since it encompasses all your accounts across all social networks. Now, if you have different usernames, passwords and agendas across various networks, it might be a good idea to have a tool to help you manage them all properly. Apart from helping you joggle between different accounts and networks, social media account management also helps you gather invaluable data. For example, it can be used to notify you about the time when your tweets and Facebook posts are most likely to be seen. When it comes to prices of these apps, usually there are several versions (including the free one). This way, you can go with the one that suits your budget the most.



In any trade, key to both saving time and providing better service lies in two things: adequate doctrine and appropriate tools. Automating your social media accounts and tailoring it to fit your campaign or long term agenda are invaluable initial steps on this journey of a thousand miles. Luckily, achieving both of these things is not a pricey investment and it is one that always pays off in the long run.

Dan Radak

Dan Radak is a web hosting security professional with ten years of experience. He is currently working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.