By now, everyone has realized that a bit of guest blogging can go a long way. It does not matter if you run a personal blog, something with your friends or a company blog, really. Among other things, guest blogging builds relationships, it expands your readership base and it can do amazing things for your traffic and search engine rankings.
Guest blogging used to be a straightforward proposition and, if we are being really honest, it used to suck. It pretty much came down to exchanging half-literate 500-word articles with other blog owners and hoping that the Almighty Google does not come down on you and your new “friends” like a ton of bricks.
Over the last couple of years, guest blogging has become a much more complex, but also more interesting and skill-demanding practice. It has also bred quite a few new tricks, some of which are (usually) more effective than the rest.
Disclaimer: the author might resort to using the personal pronoun “I” in the remainder of the article. The author usually tries to avoid this, but many of the tips will stem from personal experience and using “the author” extensively will make the author seem like an insane person.