header

10 Twitter Interaction Techniques For Improving Your Brand

It goes without saying that tweeting is a lot more than just writing those 140 characters and hoping that someone will read them and click on your link. Today, Twitter marketing efforts have gone far beyond just those 140 characters, with images, videos and different formats that you can use to present your message. As a business that is trying to sell its product, it is logical that this is what you are going to tweet about. Most brands tweet about their coupons and special offers. But what matters is how you do this in order to get noticed. Here are 10 tips that you will find useful in order to improve your brand.

(more…)

Read More

header

Who Should Do Social Media In Your Company

The first thing you probably noticed after reading the title of this article is that we do not even pose the question of whether your company should do social media.

It goes without saying that it does.

It doesn’t matter if you are a two-weeks-old startup whose entire existence will be web-based or if you are a hardware store that has been open since Napoleonic times. Everyone is on social media these days and your company cannot afford to miss out on all the potential benefits of doing it the right way.

One very big part of it is being smart about who should do it in your company.

(more…)

Read More

header

Why Making an Appealing Logo is a Must in Modern Day

The importance of branding in today’s cutthroat business markets can’t be stressed enough. Logos are an integral part of the brand creation process. With an effective logo, your brand can be recognized as a quality product or service at a glance.

Think about effective logos you have seen. Picture the iconic Apple logo, for instance, or the stylized Volkswagen logo. Both are simple and easily recognizable and when you see them you know the market they are in, the quality of products they produce and how much you can trust the company. You garner all of that information from a brief glance at symbols that are universally recognizable. Other logos are just as recognizable and the goal of most companies is to create an iconic logo that has that universally recognizable trait.

That is the primary reason that good logo designers are in high demand. Logo design is not as simple as many people believe it is and creating a perfect logo is even more difficult. The demand for logo designers is rising as companies realize the importance of having an effective logo to give the perfect first impression.

(more…)

Read More

header

How Appropriate Communication Can Improve Startup Branding

When you’re on the eve of launching a startup, you’ll be hearing all those classic tips, like “the customer is always right” or “you have to ensure smooth communication”. However, startup owners are rarely given explanations why those stereotypes still play an important role in modern business. So, where does a stereotype become a fact and where does it remain an outdated cliché? In this piece, you can learn more about the importance of communication in establishing a successful startup brand.

(more…)

Read More