It goes without saying that tweeting is a lot more than just writing those 140 characters and hoping that someone will read them and click on your link. Today, Twitter marketing efforts have gone far beyond just those 140 characters, with images, videos and different formats that you can use to present your message. As a business that is trying to sell its product, it is logical that this is what you are going to tweet about. Most brands tweet about their coupons and special offers. But what matters is how you do this in order to get noticed. Here are 10 tips that you will find useful in order to improve your brand.
Share quality content in your own voice
As a developed brand, it is essential that you have a unique and uniform voice that is recognizable to your audience. This is why it is important that your content tweets, replies and promotions are all uniform in style and match your personality and brand. What you want to happen is that people read your tweets and are enticed to click on your links and retweet your posts. Your tweets need to contain valuable information and emote with your followers, more so than being attached to the agenda of selling the product.
Track and respond
Track brand mentions and corresponding keywords in order to stay ahead of what others are saying about you. As many customers today post their questions and complaints on Twitter, it is essential that you follow up on them and respond politely and professionally, so that they know that they can trust you and reach out when they have a problem.
You need to optimize your Twitter searches for terms that are relevant to your brand. Follow up on conversations in those searches and be ready to engage with people when necessary and appropriate.
It is essential that you tweet on a regular basis, because this is what gives the impression that your website is active and healthy. If you’re doing this on a weekly or a monthly basis, you will not be able to keep up with your audience and they will soon forget about you. What you need to do is tweet valuable and useful information on a daily basis, so that your followers are enticed to read it, click on your links, and retweet or favorite your posts.
Implement keywords into tweets
Keywords are extremely relevant for your web content, be it a website, blog, Facebook post or tweet. In a way, you could say that they are the backbone of your content. This is why you should make a list of keywords that are the best description your business and services, and then use them when composing your 140-character tweets.
Use Twitter analytics
Twitter already has built in analytics that you can use daily to stay in touch with which content is working with your audience and which isn’t. The analytics dashboard gives you insight into what the best time to tweet is, what kind of content drives the most traffic, and the demographics of your followers. This enables you to repeat what is working the best, and fix what isn’t working in your favour.
Upload videos and images
It is a good idea for you to get visual with your content, as images and videos drive up to four times more clicks on Twitter. According to web marketing Sydney experts, pictures, videos and other rich media get more clicks and shares than tweets that contain only plain text. Better than tweeting a banal post about how you are spending your weekdays, you should upload a video that gives valuable information to your followers. Research has shown that such tweets gain less negative feedback, because users appreciate interactive content.
Tweet together with the right people
Instead of finding just anyone to follow and hope that they will follow you back, you need to find people who are relevant to your brand. There are various tools that you can use to find people in your region who are interested in what you have to offer, so you can follow them. When you find the right audience, you mustn’t just tweet at them, but tweet with them. Follow what they are talking about and then engage and contribute. Follow people who talk about your brand in order to thank them for when they give you compliments and help them if they have any problems. Establish yourself as an authority in the field.
Follow trends and hashtags
Search for and look through trending hashtags and topics, and think of how to make a connection with your brand that is relevant. When your business gets featured with the trending topics, you will be seen by people who are searching tweets according to the corresponding hashtag. Using a few relevant hashtags will help you reach more users. However, make sure that you don’t spam them and attach them to content that has no value to you.
You must never take for granted when people help you spread the word by tweeting about your posts or retweeting something you have shared. Make sure you thank them properly, and add them to a private list rot tweeters and retweeters. Review the tweets in then list on a daily basis in order to find great content posted by those people, then engage into conversations, retweet their posts, and thank them for sharing something valuable. Get to know more about them and build relationships with them because they are a valuable part of your community.
If you make a mistake, you need to admit it. The same goes for not knowing how to answer to a particular question or being inexperienced about a certain area of expertise. If you are prepared to admit that your business isn’t the epitome of perfection, and that you are open to suggestions on how to change and improve, your audience will take you more seriously. This is how you build your business’ credibility.
Quality content, a uniform voice, and building relationships are the foundations of your web marketing campaign on Twitter. You need to constantly be ahead of trends in your community, and post good and visually enticing content that will drive traffic to your links and products. Be transparent about your business, admit when you are wrong, and don’t be afraid to ask questions in order to learn and improve.