How Appropriate Communication Can Improve Startup Branding

When you’re on the eve of launching a startup, you’ll be hearing all those classic tips, like “the customer is always right” or “you have to ensure smooth communication”. However, startup owners are rarely given explanations why those stereotypes still play an important role in modern business. So, where does a stereotype become a fact and where does it remain an outdated cliché? In this piece, you can learn more about the importance of communication in establishing a successful startup brand.



Taglines that grow into catchphrases

Launching a startup includes a lot of little steps that have to be made if you want this enterprise to take off successfully. One of the most important steps on that business pathway is creating a unique sentence that will communicate the essence of your business – the tagline. You know when you see a TV-commercial and a tagline keeps resonating in your head for days – that’s what you need for your startup. You can try to work that out with your staff in copywriting brainstorming sessions. Still, if none of you has the knack for such creative verbal work, you can hire a copywriter via one of the outsourcing websites. It will be a more expensive solution, but it’s nothing compared to the benefits an original catchphrase would bring to your startup.


Polite social media correspondence

Business communication in social media needs to be completely different from your personal communication. This refers to every sort of correspondence or contact with your clients in online networks. Firstly, apply punctuation rules when writing promotional posts on Facebook or Twitter. In addition to that, treat every single message you receive in your inbox with respect. Also, even when comments posted on your business page criticize your business, take such feedback with dignity. Offer a solution to a problem and apologize for any inconvenience, if necessary.

On the other hand, remove any inappropriate content features posted by your customers or followers. In line with that, don’t publish any politically incorrect videos or gifs, even if they’re funny. This is even more unacceptable if your startup has international customers. Applying those fine manners in social networks  will make your business stand out from the crowd and leave a better impression.




Responsive website

Being the core of every online business, a website needs to display a wide range of user-friendly features. For starters, add a map and navigation to your homepage. It will improve the website organization. Furthermore, your website should be well prepared for visitors from non-desktop platforms. If a tablet user can’t load a page on the spur of the moment, they’ll simply leave.

In addition to that, make your website memorable. Even if it’s created in WordPress, you can still choose from a vast array of beautiful themes for every niche of business. Let it reflect the character of your venture and convey your personal business philosophy.


Online interactivity

Speaking of your online character, there will be a plentitude of potential domain names for your business. If you can incorporate the aforementioned tagline into the name of your startup and the website, acquiring new customers will be much easier than it first seemed.

Finally, the website needs to be interactive. Encourage your visitors to send their own experiences with your products, as well as their own personal stories, relevant for your website. Also, enriching it with maps, calculators and sliders is only one of many possible ways to make your website more interactive.

What will also boost your online interactivity is adding a chat pop-up to the website or the blog. That way, your visitors will know that you provide exceptional customer service.

However, track how your visitors react to those interactivity features, to see whether or not those elements improve your online branding.


Communication is contained in various details, such as the functionality of your website or your Facebook chatting etiquette. In a nutshell, every direct or indirect message conveyed to your customers will leave some sort of impression about your startup brand. If you apply our ideas, it’s highly likely you’ll soon become a distinguished online enterprise with an army of loyal customers.

Dan Radak

Dan Radak is a web hosting security professional with ten years of experience. He is currently working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.