The importance of branding in today’s cutthroat business markets can’t be stressed enough. Logos are an integral part of the brand creation process. With an effective logo, your brand can be recognized as a quality product or service at a glance.
Think about effective logos you have seen. Picture the iconic Apple logo, for instance, or the stylized Volkswagen logo. Both are simple and easily recognizable and when you see them you know the market they are in, the quality of products they produce and how much you can trust the company. You garner all of that information from a brief glance at symbols that are universally recognizable. Other logos are just as recognizable and the goal of most companies is to create an iconic logo that has that universally recognizable trait.
That is the primary reason that good logo designers are in high demand. Logo design is not as simple as many people believe it is and creating a perfect logo is even more difficult. The demand for logo designers is rising as companies realize the importance of having an effective logo to give the perfect first impression.
Understanding cultural details
It is important to remember that our modern culture rewards instant recognition. As the pace of modern life quickens, instant recognition becomes more and more important. When you have only minutes to decide which product you want, brand recognition gains even more importance. Taking time to shop smartly is a great idea, but most people just simply don’t have the time to do so.
Shortcuts get taken and, when you’re talking about shopping, logos are an effective shortcut and an advantage for companies that have well-designed logos. In business, having an instantly recognizable brand that can be trusted is a huge benefit.
Designing a logo
Logo design is not as simple as many people think. Allow me to clarify that statement, effective logo design is not simple. Slapping a box around your company name does count as logo design, but in most cases it is neither effective nor iconic. Good logos are unique and clever. They have to stand as a mental shortcut for what your company represents and need to be memorable.
Of course, your logo doesn’t have to literally represent your product. The Apple logo isn’t a computer, for example, nor is the Honda symbol a car, but they represent the company. Some logos do represent what the company creates and sometimes in very constructive ways. For instance, the World Wildlife Federation logo – using negative space in a very effective manner – is a picture of a panda bear.
Your logo must be an introduction to your brand; it has to create a mental link between your product and the consumer. To reinforce that link it needs to be simple.
Getting down to the nuts and bolts
Logo creation is a collaborative effort between the company that the logo will represent and the logo designers. Since, in most cases, you will only ever need one logo – it can be updated and modernized as often as you like, but the basic logo will remain consistent for your costumers – it is a good idea to not rush through the process. Keeping in mind that logo design is not easy to do and having a good designer or design company on your side can make the difference between a typical boring logo and one that will set the design world on fire.
Your company will also want to avoid creating a logo that is similar to any other. Plagiarism of logo designs – whether intentional or by accident – can lead to confusion, slow sales and very expensive lawsuits. Most logo owners, especially effective ones – are very jealous of their rights when it comes to their brand name. With good reason, of course, when you have put as much time and money into designing the perfect logo for your company the last thing you want is someone to copy it or use essential elements of its design to sell some other product.
Professionals are paid for a reason
Since an effective logo can make millions of dollars of difference for your company, seeking help with the design process is just good business. A good logo design company can take your initial ideas and thoughts and create a perfect logo for your brand and business. They can ensure that you are not violating copyright laws and that the logo best represents what your company stands for.
With the advent of the internet, logo design companies no longer have to be local. In many ways, logo design in Sydney is the same as it is in New York; the only difference is dealing with your chosen designers face-to-face or over the internet.