How to Do Social Media Marketing for Your Shopify Store

March 30, 2017 James Burbank Leave a comment

There are more than 370,000 Shopify stores online at the moment and this number is growing at an ever-increasing rate. People all over the world have realized that with a very modest investment, they can get an online store where they can sell their products to customers around the globe.

Unfortunately for you, the (future) Shopify store owner, this enormous number of stores means that you will have to work hard to stand out among the crowd.

Of course, since we are talking digital promotion, social media is your ally. However, in order to really unleash the power of social for your Shopify store, there are a few things you need to keep in mind.

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7 Best WordPress Plugins For Social Media Integration

March 24, 2017March 24, 2017 Steven Clarke Leave a comment

The era that we live in today is marked by social media and its ways of sharing information. It’s one of the main sources of internet traffic, and an essential part of every online marketing campaign. If you own a website, you need to make the best out of your social media outlets in order to make it easy for people to share your content. This includes incorporating social media buttons into your website design.

If you have chosen WordPress, the popular CMS that now runs 27% of all the websites out there, then all that is left is to choose the right plugins for social media integration. In this article, we have made the choice easier for you by reviewing 7 of the best ones.

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Get a Better Return on Marketing Investment with 7 Proven Strategies

March 16, 2017 Matthew Milstead Leave a comment

They say you must spend money to make money, but when it comes to marketing, how you spend the money is what matters. Is your current marketing bringing returns? If not, its an expenditure – a waste of money. If it is bringing a lift in business above cost, then it is an investment.

The ROMI principle, return over marketing investment, is spelled out clearly by Australia e-commerce and digital marketing pro Alex Levashov. He says, “As a marketer you should always remember that if you cannot evidence the value from your marketing activities don’t be surprised the budget gets cut!” Of course, if you’re the one setting the budget, it’s your job to know when to cut marketing strategies with zero or negative lift.

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4 Most Serious Digital Marketing Mistakes Ecommerce Companies Make

March 14, 2017 James Burbank Leave a comment

To understand how huge ecommerce already is, and especially how enormous it will get in the years to come, you only need look at this statistical projection on Statista. By 2020, worldwide ecommerce sales are expected to surpass 4,000 billion dollars.

Just think about that number for a while.

Four thousand billion dollars. That is a four with twelve zeros behind it. That is just insane.

It is no wonder there are so many people out there trying to get a piece of this ridiculously-sized cake. In order to get that piece, they fight their competition fiercely and their main weapon is digital marketing, which gets them in front of more potential customers.

Unfortunately for the vast majority of them, they are making one digital marketing mistake after another, only later wondering why their sales are not as good as they thought they would be.

Today, we will be looking at the most serious of those mistakes and how they can be avoided.

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How to Master the Art of Brand Promotion?

March 2, 2017 Dan Radak Leave a comment

Standing out in the competitive business area of today is a daunting task. An organization needs to separate itself from other enterprises, carve out a niche, and capture the attention of the big audience. Well, what you need is a thorough plan for branding and promoting your company. This is a multi-faceted endeavor, which revolves around your business identity, so be prepared to do your homework and invest a whole lot of time, money, and effort.

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