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Increasing Your Marketing Outreach Results in 2017

A marketing outreach strategy customized for your target audience, your brand and the products/services you offer is the best plan for success. It’s about you – making what is unique to you appealing to the widest audience will produce the best results.

 

That should go without saying, but too many marketing decision-makers opt for generic methods that worked for some target audience on some product that might or might not have any connection with what you produce and sell. That’s the danger of blindly following the hottest marketing trends and schemes dominating the industry – They might not work for your purposes.

 

A backwards glance a few years out (just months in many cases) will show that many strateies, though they were appealing at the time of launch, had no significant impact on sales. If marketing doesn’t lead to sales, it is a waste of money, time and focus.

 

When it comes to “you” versus “some,” the choice is obvious: Spend your time and your money on communicating why you, your products and services matter to your audience. Rigorously ignore “them.” The only question that matters is, “What difference-maker/game-changer do you offer?”

 

In summary, always tailor your efforts to your audience and what you are offering that will improve their life or lifestyle.

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Drive Traffic To Your Website Or Blog With These Proven Twitter Marketing Methods

If you do not promote your website or blog, how will your fans, followers or visitors know about your great website or blog content that you are sharing with them? Driving traffic to your website or blog is about as important to content marketing success as your writing itself. Today’s social media is hip and happening. Twitter is one of the most important among them. You should take an opportunity to cross-platform your content on Twitter. Tweeting about your website or blog content can be a great way to reach out as well as connect your potential customers.

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Skyrocket Your Online Sales With These Social Media Marketing Tips

Social media platforms have become an essential part of today’s marketing strategies. They allow marketers to learn about their prospective customers before they even make a purchase and build relationships with them all while using a process which is both fast and simple. Not to mention the opportunity to catch up on what the average customer thinks about the competition and the products and services they’re offering. This is invaluable information which can be used to build your brand, get much-needed exposure and generate leads and sales.

Success with content and social media marketing actually relies more on listening than it does on talking. Learning what’s important to your potential customers is easily accomplished by sifting through the comments, likes, tweets, shares and reviews. These are where the power of social media lies, as a proper content and social media marketing campaign cannot be accomplished without that sort of information. But simply having information is different than using it, so here are five social media marketing tips you can use to skyrocket your business.

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