When most of the business person thinks of social Media they immediately associate it with brand buildings, but not to seal. Most of the marketers think no customer buys a product through social media platform right?
But in this place, you think wrong.
The truth about social media is much more than just using it for your brand building or connecting with your customer. If you use this precious path correctly for your business using a network like Facebook, Twitter, Linkedin, and Instagram you can generate real leads for your business in a short interval of time. And the most import part of social media marketing is that it is cost effective and produce a massive result for your business.
Social media marketing has reduced costs for 45% of businesses.
Revenue increased by 24% of businesses while they use social media for lead generation.
Now the main question is How do you take your social media marketing campaigns from a customer service and branding tool, and turn them into lead generating machines?
Connecting Social Media With Lead Generation
Lead generation is all about bringing people into your sale funnel. And it’s is not same as selling. Long time for generating leads marketers consisted of things like sending out a survey in the mail or having fill out in the back of the magazine. But after introducing Internet marketing way of doing business is completely changed and become better.
Today is it all about gated a content, video marketing, email opt-ins and campaigns on social media. Social media made the process of generating leads for easier and costs effective. In current time phase, 40% of people spend more time on social media. Due to which it become a perfect place to find our target and turn them into new sales leads
Here are some social media tactics that can help you find or acquire these leads.
Promote gated content
Gated content might be the most ordinarily utilized lead era strategy on the web, let alone via web-based networking media. Gated content alludes to a substance that obliges you to go through a particular procedure, regularly giving your contact data, keeping in mind the end goal to get to it.
Via social networking media, the essential approach to utilizing gated content includes promoting a specific piece of content on your social channels- often a webinar, white paper or different types of more detailed or lengthy content. At the point when people tap the connection in your Tweet or Facebook message, they are conveyed to a landing page.
promoting gated content straightforwardly to your followers is a simple approach to creating leads through social media networking. Since gated content is one of the most effortless approaches to accumulating nitty gritty data about prospects, it will also have a secondary role in many of the other lead generation tactics discussed below.
Social Media Advertising
Social media advertising tool is one of the best ways to generate leads for your business. It is valuable because of it’s functionality of targeting people according to different categories. Which is based on geography or certain groups. You can set all these categories according to your business need. Ads tool help your business to target right people so that you can easily put them into your sales funnel.
Geotargeted social media search
For many businesses, it is important to make a stronger relationship with their local audience so that they can expand their customer base. Geotargeted social media tool will help you to reach your local audience through your posts and ads. But far fewer businesses are taking advantage of this tool on social media for targeting people on social media for their business.
Let me explain this feature with an example. Suppose you having the business related to sports product. And you want to know how many people near by you is interest in it. Go to search menu and type keyword related to your business. The result will help you to find out all post which is related to your business and through the post, you can easily target the people.
You can even type the address of your business and find the post from the people which is related to your business in the radius of 500m. This is the great way to connect with people in your neighborhood and invite them into your business.
Targeted social media listening
The last strategy for the social media networking lead era is focused listing. Social media listening can mean everything from creating search Twitter search streams and lists to participating actively in Facebook and Linkedin groups.
social media listing, from the start, wouldn’t accumulate as much data about prospects as a portion of the other lead era strategies we’ve secured. Be that as it may, conferring the social media listening can place you into direct contact with the general population will’s identity purchasing and utilizing your products or services. It will likewise give you understanding into what they think about the industry, your business, and your rivals.
A business using social media platform is the best strategy to make stronger lead generation for your business. And above mention, social media tactics will help you to build a strong business through social media.