No matter what stage your startup is in, you have to think about promoting your business. And with the rise of social media, there’s hardly a place where you can attract more customers than platforms such as Facebook or Twitter. Just take a look at it this way – there are around 500 million tweets every 24 hours, and you simply have to join the Twitterverse if you want your startup to be successful. But how to grow your audience on platforms like this? Here are 4 tips that are guaranteed to do the trick.
Share quality content
Even before you open for business, you can start providing your audience with quality content. We are talking about things such as interesting articles about the industry you’re in and instructional videos your followers can learn from. Posts like this are most likely to attract users and help them learn about your business. Of course, this doesn’t mean some of your posts shouldn’t be promotional. Just make sure you don’t overdo it, as that will only get your posts labeled as spam. Furthermore, quality content is more likely to get shared and attract some new faces to follow your page.
Include visual content
Scroll over your news feed and try to identify posts that caught your eye. Usually, these will be posts that include some kind of visual content. Therefore, if you want your posts to get noticed, you should always aim at sharing photos, videos and illustrations. No matter what kind of photo you’re sharing, you need to make sure you’re not interfering with copyright laws. Luckily, there are tons of images you can find on Google that are labeled for reuse. When it comes to videos, you can always go for instructional videos available on YouTube. Another great idea is to turn to a company that can help you produce a corporate video for your business.
Cross-promote your social media pages
If you already have a large audience on one platform, using other platforms will be much easier. For example, if you already have a Twitter account, all you have to do is post a tweet asking your followers if they’re on Facebook and whether they’ve already liked your page on that platform. Also, some platforms allow you to link u your social media pages. For example, Pinterest will allow you to link to Twitter and Facebook pages and promoting on these platforms much easier. Cross-promoting your pages is a great way to grow your audience on multiple social media platforms. This is something you should always aim at as there are more of these emerging every single day.
Communicate with your audience
One of the best things about social media is that it allows you to communicate directly with your customers. So, if you’re on Twitter, it’s always recommended that you look for tweets you can reply to and do so. If people like your reply, chances are they’ll be ready to share links to your page and help you get more followers. Also, if some of your followers post comments on your page, make sure you respond to them. If your followers are asking instructions, you can always provide them with a response by sharing an instructional article you have on your website. This is a great idea as long as your website is well-designed and easy to use.
Follow all of these tips and there’s no doubt your social media audience is going to increase. Just remember that you have to post regularly and be polite if you don’t want to lose any of your followers.