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Best Practices for Social Media Buttons

If we had to choose one phrase to describe the world of present-day digital marketing, it would have to be- hyper-connectivity. You see, in the past, people felt content with just retelling others what they saw, heard or experienced. However, with the internet around, this is no longer considered good enough. Today, we need to share with our friends and followers every joke, video and image as soon as we encounter them. Now, from a perspective of a blogger, this is not necessarily a negative social trend seeing how it gives you a much better reach than you would otherwise have. Still, in order to ensure the success of this plan, you first need to figure out what to do with your social media buttons. Here are few ideas.

 

Knowing Their Full Strength

Before we even begin, it is vital that you know just how much can these buttons contribute to your social media marketing efforts. One survey noted that from the latest 1,000 tweets shared, 16.3 percent actually came through a social media button. There are also other sources claiming that this number goes as high as 20.2 percent, but either way we are talking about a significant portion of the online audience. To be fair, it still remains unclear just how much attention do the aforementioned sites (original sources) actually rely on the social media button and whether or not such buttons could perhaps be boosted with a better conduct.

 

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Finding the Right Position

One of the first things you need to make up your mind on is where to put your social media buttons. Your main aim here is to make their position as intuitive as possible so that they can be accessed as easy as possible. Because of this, a lot of bloggers prefer to place them in the header. This allows for much better visibility and thus a greater conversion rate, but there are some disadvantages as well. For example, this practice may make your header to appear quite crowded, which is highly unaesthetic to say the very least.

An alternative to this would be to place it in the footer, which is great since it gets next to the other company vital information (and privacy policy). On the other hand, here it might go unnoticed. Furthermore, the left side of the page gets much greater viewing time, which makes it into an ideal position if you want them to get noticed quickly. While keeping all of this information in mind may seem quite daunting, a job of a website developer reflects itself not only in putting the pieces together, but also exploring and knowing the best practices for placing such elements.

 

Custom or Classic, That Is the Question

Another issue you need to address is the question of whether you should go with classic or custom made buttons, needless to say, both have their advantages and disadvantages. For example, customizing your buttons is one of the easiest ways to make your page stand out, but in this way, you are also making these buttons much less recognizable. This is mostly the advantage with sticking to the traditional look, seeing how your customers might appreciate being faced with a familiar symbol. The choice is all yours.

 

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How Much Is Too Much

Several years ago, things were fairly simple. You had few major social networks and the rest put together didn’t make a significant portion of the market to lose your sleep over. Today, however, you need to pay attention to a great number of smaller power-players. For example, Facebook, YouTube, Twitter, Instagram and LinkedIn are absolutely mandatory, but what about Pinterest, Snapchat and Google+, or even Reddit.

Well, this mostly depends on your particular business niche. You see, when it comes to the retail of arts and craft, your Instagram and Pinterest share buttons suddenly becomes much more important. On the other hand, Facebook is still the king of online sales and should therefore always be treated with the respect it deserves. Nevertheless, adding too many social buttons can sometimes make things worse than if you forget to include one or two. First of all, it can seriously slow down the speed of your website, but it can also make your designated social-media-share area look crowded and visually unappealing. All in all, this is definitely something to ponder on.

As you can see, an issue as simple as where, how and how many social media buttons you should include can sometimes become an insanely difficult matter. Luckily, with all the latest surveys, researches and tutorials, you might manage to get through this ordeal in one piece, as long as you do your fair share of research. An alternative to this would be to pay someone else to worry about this for you. By now, though, this alternative looks more appealing with each passing minute.




Ryan Burchey

Ryan Burchey is a freelance web developer and designer based in Sydney, Australia. He is the owner of Ryan's Web Design company.