For every business, a good online presence has become a necessity. In theory, it should help you with conversions, and provide a significant amount of income. However, very often it doesn’t really work out that way, and it’s hard to figure out why. You make a website, create some content, but nothing happens. Crickets. Visitors just aren’t coming. Where did you go wrong and how can you turn the situation around?
Not just any old website will do
Internet users are turning out to be quite a discerning bunch, and we’re not even joking. The thing is, people tend to be really quick about getting used to quality nowadays, because the main idea behind most websites is earning money, they are designed, optimized and tweaked to perfection. Having a shabby, badly designed page full of glitches will get you nowhere. That doesn’t mean you need to spend a fortune on it, but the bare minimum needs to be satisfied. A good, modern design, smooth functionality and optimization for handheld devices are a must. Don’t forget that the PC industry has been on a downward trend for a while now, and smartphones and tablets are taking over.
Cram it with content
When it comes to content – more is more. Providing quality content is the most important thing you can do to attract visitors. Paired with some quality SEO, content is what will launch you to the top of Google search results, and bring you visitors. If you put some real thought into it, create a detailed analysis of what your audience might be interested in and what their intent is, you might even end up in Google’s Rich Answers. Your content should be dense. Always aim to be more informative and of more use to your audience than anyone else. A catchy headline is a great way to attract visitors, but many people get annoyed with clickbait. Once you have your visitors, try keeping them by covering a variety of relevant topics and providing plenty of internal links.
Invest in a lead generation campaign
If you’re not sure how the concept of lead generation works, you might be in for a pleasant surprise. Very often, business owners work hard on SEO, potentially viral content and social media, but the success they want never comes, or it comes painstakingly slowly. Expert lead generation is all about collecting personal and contact information from your target audience, in order to turn them into a potential client database. This can be achieved through a combination of online and traditional methods, such as capture pages and telemarketing. If you find this overwhelming, you can also invest in professional help. The best part is that you can hire an excellent lead generation professionals from Melbourne, regardless of where you live.
Work on your branding
A strong brand identity is ultimately what works best. Think about the values you want to be associated with, and how you can go about projecting those values. Work on your logo, color scheme and visual identity. It’s crucial to be consistent with the visual component of your business. A good analysis of your target demographic is a great step that can take you far in the marketing game. Once you know your target audience, you can work on winning them over – whether it’s on conventional social media or particular niche community hang-outs. If you can afford it, be sure to invest in paid ads on social networks. Of course, if your Google ranking is already stellar, there’s no need to spend money on ads.
Ramping up traffic on your website is a neverending job. Staying relevant and present takes a lot of work. At the end of the day, reaching customers is only the beginning. Luckily, consistent following of our tips will help you keep your visitors too.