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When and How to Turn Up Your Digital Marketing Efforts

When we talk about companies doing digital marketing, we talk about isolated, homogenous periods of time during which these particular companies will be doing a certain kind of digital marketing, spending a certain amount of money and chasing certain kinds of results.

In the real world, however, there are very few situations in which the circumstances are static and where nothing changes. It is far more likely for a company’s digital marketing needs to change, often very dramatically in a very short amount of time.

In other words, a company might need to turn up their digital marketing efforts and since no one talks about this, they don’t know how to do this successfully without disrupting what has already brought them success.

So, when and why should companies ramp up their digital marketing and how can they go about it?

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Why All Businesses Need Twitter Presence

Twitter is a booming digital ecosystem that grows at a rapid pace. As of last year, it has exceeded 300 million users and reached 500 million daily tweets. These numbers speak volumes about the popularity of this network: from local stores to big brands, everyone seems to have a Twitter account. However, the purpose it serves is maybe even more important. Namely, it has established itself as an exceptional business asset, not just a playground for witty commenting.

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Trends In Office Automation Taking the World by Storm

For those businesses that want to lower operational costs, the idea of adopting Business Process Automation (BPA) has become one of the top solutions. The incorporation of software applications, integrating applications and restructuring manpower throughout a company or institution is the general definition of BPA. There are three primary methods of delivering Business Automation Applications.

 

  • Extension of BPA to existing IT systems. Most IT systems are intrinsically automated. By linking BPAs to these existing IT systems, you are able to obtain the desired automation. In this way, automation can be designed especially for that organisation’s needs. The downside is that it is difficult and time-consuming to train or find qualified people both internally or from outside.
  • Purchase a specialised BPA tool. As BPA utilisation becomes popularised, many specialists in different fields are providing BPAs that are purpose-built for specific needs of an organisation, such as monitoring social media trends. Many of these types of BPAs come with easy to use interfaces that allow “non-technically qualified” staff to operate it. This saves the company time and money since they don’t have to train them in its use.
  • Purchase a BPM solution that comes with BPA extensions. Though Business Process Management (BPM) systems are very different from BPAs, building automation “on the back of” BPM is achievable. This solution’s benefit is also its drawback. A BPM model delivers a structure for all functions in the organisation to be mapped, but this also causes delays in individual processes, making whatever benefits you would expect to be lost or decreased in the meantime.

 

Seems like every industry known to man is becoming automated these days. And as 2017 turns into 2018, this trend of automation will only gain in speed and popularity. Even now, the world of media has seen the rise of the “journalists that never sleep.” Even social media platforms are seeing AI taking control.

Here is a quick glance at three trends in automation.

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Why Are You Avoiding These Blog Promotion Strategies?

Promoting your blog to your audience has to consist of two kinds of efforts – both online and offline. That is the only way to make sure that you have covered all the bases, and made the biggest reach that you can. If you plan to earn money from your blogging efforts, you need to know that the community is big and that you will be facing a lot of competition. So, what can you do in order to make a difference? Among the wide variety of promotion strategies, there are some that are often neglected – and they shouldn’t be.

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