Promoting your blog to your audience has to consist of two kinds of efforts – both online and offline. That is the only way to make sure that you have covered all the bases, and made the biggest reach that you can. If you plan to earn money from your blogging efforts, you need to know that the community is big and that you will be facing a lot of competition. So, what can you do in order to make a difference? Among the wide variety of promotion strategies, there are some that are often neglected – and they shouldn’t be.
Business cards will never run out of fashion. They are tangible and easy to carry around. As a blogger, it is essential that you have a business card of your own which includes your name, your blog name, and a few words about it. You can hire a professional designer to do the job for you, if you are on the budget. If not, you can make use of some of the free software for that purpose. Just make sure that suits your blogger personality, and include your blog’s logo. The next step is printing it on high-quality paper. Print a large number and carry a bundle around so that you can share them everywhere.
What’s great about QR codes is that you can implement them into ads, posters, stickers, and even your business cards. When a person scans a QR code with their smartphone, they will be directed straight to your blog. However, it’s important to be creative and smart when using this promotion tactic. For example, if you are creating a campaign by using stickers, you need to make sure that you include some valuable text or an enticing image that makes people curious about what it could all be about. Of course, make sure it remains relevant to your blog. You can ask a valuable question, and then offer the answer on your blog.
Direct messaging followers and influencers
When it comes to promotion via social media, engagement with your followers and influencers is essential. The influencers could include industry leaders or prominent members of your own community. The way you interact with them will lead to building valuable relationships. When you have a good relationship with an influencer, it is time that you reach out to them via a direct message. Ask them to check out your content, and share it if they feel like it. Make sure that the message that you write is personal, so that they know that you chose them in particular. If they ask you to help them out the same way, make sure that you do so. Finally, only ask them to share what is valuable to them and their own community.
Talking at a professional conference or via a webinar
A professional conference or a webinar is a great way to present yourself as an expert in the field, and get people interested in checking out your blog. TED Talks is one of the most popular ways of holding a conference, but there is a whole variety of other choices out there for you, including comfortable options for video conferencing. A webinar is a powerful online marketing tool for targeting a primed audience. The bigger audience, the greater the exposure. This strategy certainly pays off in the long run, and helps you position yourself as an authority. Furthermore, it is a great addition to your portfolio or resume.
Branding promotional items
Another great way to promote your blog is by branding promotional items such as pens, t-shirts, and mugs. This is a very tangible way for people to remember you and gain interest in checking you out. You can find many businesses that will print out your blog’s name and logo on a custom-made t-shirt. Be creative, and include your name and a tagline at the front or the back of the t-shirt. It’s basically a mobile advertisement that everyone is going to notice. Another solution is creating branded bumper stickers and sticking them to your car.
If you want to properly promote your blog, you should combine your online and offline efforts. Amongst all the promotion tactics out there, the 5 discusses in this article are some of the ones that you shouldn’t neglect. Finally, it is important that you stay true to who you are as a brand. You must never forget that you are the brand ambassador for your blog.