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In the U.S. 96% of people who have internet access have made an online purchase in their life. Ecommerce industry is growing at a staggering rate; 23% year-over-year, to be exact. Certainly, it is worth investing in.
Furthermore, statistics show that Millennials and Gen Xers spend almost 50% as much time purchasing products online on a weekly basis than Baby Boomers. And since Gen X and Y are the shoppers of the future; how do you get them to arrive to your website?
First and foremost, you need a solid website, and WordPress is by far the best choice. With it come a multitude of plugins to choose from which are critical for the success of your online store.
Which ones you will go for depends on the nature of your business, and for the following article we have selected some of the top rated ones to help you get started.
Undoubtedly, it is the most popular WordPress eCommerce plugin out there, as it currently powers almost 30% of all online stores. It comes with numerous themes, addons, and most importantly – benefits.
For starters, WooCommerce allows you to sell both physical and digital goods, as well as sell either affiliate or external products. This customizable platform also comes with a support for a number of payment gateways and allows you to add other options using extensions. What its users highlight as its most prominent feature is the fact that it is so extendable and adaptable. Namely, it comes with hundreds of WooCommerce extensions, so you can rest assured you will find the ones that will let you customize your eCommerce store in accordance with your specific needs.
This fast-growing eCommerce platform basically does everything for you, no matter if you sell your goods online, in-store, or social media. Shopify is the best choice for those who are at the beginning of their career, as it does not require its users to have any previous experience – it will handle setting up SSL, payment integration, shipping, taxes, and many more.
Shopify is commonly described as a unifying platform that helps you run your eStore with ease. It helps you fully customize it, keep track of your sales, manage all your products and inventory and fulfill your orders with ease.
For those who are only focused on selling digital goods, Easy Digital Downloads is by far the best WordPress platform out there. Its interface is designed with simplicity in mind so that both newbies and professionals can set it up in no time, and as Shopify and WooCommerce, comes with a number of extensions and addons for payment gateways and other additional features and services.
What makes it globally popular are its advanced user capabilities, like the option to make wishlists, save a cart or create a profile. Each user can create their own profile and have their records linked to that profile, so that users can see which downloads to use in the future. This also helps your eStore growth, since you gain insight into your customers’ latest purchases, so you see which products are more or less popular.
These ready-made solutions are not only of extreme help for small, startup companies; even some big fish like Nirmal eCommerce web design and other industry giants opt for certain WordPress eCommerce plugins when looking to optimize their online stores to suit their and their customers needs.
The list of available WordPress eCommerce plugins is endless, but remember that in some cases, less is more. Typically, beginners make a mistake of installing way too many plugins, what in the long run only does more harm than good – set up your website, define your eStore’s specific needs and choose only those that will accelerate growth and bring greater revenue.