While individuals currently tend to favor various IM services (Skype, Viber, Messenger) as their preferred tool of communication, the same could not be said about companies. You see, in order to look more professional and leave a greater impact in your B2B interactions, you need to figure out how to create a more efficient email marketing strategy. Aside from this, you need to keep in mind that email marketing is probably the most efficient method of generating return business, seeing as how it is well-adjusted for any form of post-sale follow up. Either way, you need to improve your email marketing strategy and here are some ways to do so.
Start by making a list
Before you even start sending emails, you need to work hard on acquiring the right contacts. We are talking about qualified leads or people who are the most likely to eventually become customers. This is definitely not an easy task because you are required to extract a valuable piece of information from a complete stranger. The only way this will ever work is if you have something to offer in return. Luckily, because email marketing is now more popular than ever, you can find plenty of ideas, tools and guides online.
Make a good first impression
If you were to meet someone in person you would have to introduce yourself so that you leave a positive first impression. This means saying your name loudly and with self-confidence, looking them in the eyes and making your grip just right. Unfortunately, you can’t apply any of these methods in an email. What you can do, however, is create a great subject line, make your content visually pleasing and create an email signature to vouch for your portfolio. The last one can easily be achieved through an email signature generator.
Proofreading is absolutely vital
Another important issue is the one of the overall grammar and even basic literacy of your emails. The way in which this works is quite simple, you can’t expect your clients to trust you with their money if you can’t even bother to proofread an email you are sending out to them. Needless to say, this is simply unacceptable and portrays both you and your entire company in a bad light. On the other hand, an accidental typo or misspelling can show everyone that you are not a spam-bot, which is definitely a good thing. Nonetheless, this is probably a risk you aren’t willing to take and it might be for the best to simply play it by the book.
Discuss public matters only
Finally, in 2017, there probably isn’t a single person out there who hasn’t heard of at least one major email leak. Sure, you may vouch for confidentiality at your end but you need to keep in mind that every email you send now belongs to the other party, as well. This means that they can show an email to anyone they want and even display it out there for whole the world to see. In a case where you have a particularly bad grammar or email concept, the message you sent them could even end up on a guideline as a bad example of email marketing. This is probably the last thing you need, which is why it is a vital part of email etiquette to avoid discussing private matters over email.
By paying attention to these four major issues alone you can make your email marketing more reliable, more impactful and, above all, more efficient. Learning how to write a great email is a skill you are going to need in the future regardless of your current business efforts or workplace. This is why you need to start honing these skills right away.