With each passing year, digital marketing is becoming increasingly more important. Nevertheless, with the fact that about half of all small businesses out there still lack a website, it is more than clear that not everyone seems to have gotten this memo. Even those who do use it, invest modest means and effort into this field, therefore achieving much more modest results than they may have made if they kept up with all the latest trends and innovations in the world of digital marketing. With this in mind and without further ado, here are five digital marketing tricks which should, on their own, be more than enough to make the difference.
Use real storytelling
Even though this figure may be too hard to believe, there is a study showing that an average consumer encounters about 20,000 brands every day. However, only about 12 of these 20,000 leave an impression strong enough. American poet Maya Angelou once said that people will forget what you said or how you looked but they will never forget how you’ve made them feel. One of the ways to achieve this goal is through the power of storytelling. Try to create an immersive story in which you paint your audience as the hero and your company merely as a tool that will help them overcome a particular difficulty.
Email marketing is not dead
Numerous surveyors all confirmed that every $1 invested in email marketing tends to return about $44. Needless to say, with an exceptional ROI of 4400 percent, it is still one of the most efficient digital marketing tools out there. Sure, individual users may prefer using IM services in their day-to-day communication but as a B2B channel, emails are irreplaceable, even in this day and age. The problem, however, is that in 2018, emails have to be even more optimized for mobile users. Apart from this, some of the most important features like subject line and email signature are also to be paid close attention to.
Outsourcing boosts your reach
There are many reasons to outsource your company’s digital marketing, one of them being the idea of penetrating a new market with greater efficiency. You see, apart from already having a well-established network of contacts, specialized tools and efficient business practices, outsourcing also boosts your reach. For instance, by hiring an online marketing agency from Hong Kong, you will not only enjoy the privileges of an expanded talent pool but also gain a fresh perspective on your overall digital marketing campaign as a whole.
While everyone throws around terms like big data and business intelligence, these trends are more than capable of giving you a completely different insight into your average customer behavior. With these two ideas on your side, you will be able to create a data-driven strategy that will yield optimal results. With them, you will be able to improve the duration of a visit to your website, as well as give your conversion rate an immediate and noticeable boost. Furthermore, it will allow you to get the best possible ROI and ensure that every single action you take in the digital environment influences your corporate footprint in a positive way.
Focus on voice search SEO
According to yet another survey, about 41 percent of adults use the voice search feature every day. Because of this, you might want to focus on this side of your brand’s SEO. One of the major differences between the traditional SEO and voice search SEO lies in the fact that with voice search, you have to take a different approach when using your keywords. Instead of going the traditional route where you neglect prepositions, here, keywords are in the form of a spoken word. The importance of this feature is bound to grow even more in the future, which is why it might be a good idea to set out on this path right away.
As you could see from the above-listed, while it is estimated that 2018 will be a huge year for digital marketing, none of the trends discussed can be described as new. Email marketing, voice search SEO and big data are terms that are fairly familiar in the digital marketing community, however, even despite their enormous potential, they are still horribly underused. This is why those who manage to embrace them in 2018 might have a chance for a major breakthrough.
Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.