The equation is simple – if your content goes viral it’s good for business. Going viral means that thousands or even millions of people will view and share your content, making it ultra impactful. It means that it will create more traffic, more leads, bring more conversion, reach a new audience, and sell more products. But the problem begins with the question how to accomplish this. Yes, we all know, the content needs to be engaging, but sometimes seems that things go viral only by chance. At other times it seems that only really stupid things go viral. Even if there is some kind of rule, either you need a crystal ball or you simply need to start creating trivia. Well, not quite. All the professional marketers like Chronicle Republic know that the secret lies in the way you present your content. The success of your content does not depend on chance, it depends on your creativity. Creativity in the way you create it and in the way you promote it. You may think this is easier said than done, but we’re about to prove you wrong.
Every kind of marketing is a storytelling at its core. The point is to make your customers want to become the characters in your story and experience the ‛adventures’ your story has to offer. Of course, the only way they’ll be able to obtain this experience is to buy your products or services. But maybe you think that the high quality of your products or services will take care of that and that you don’t need a story behind your brand? If this is the case, you need to be aware that the market has become so wast that’s almost impossible to stand out based only on quality.
The competition has never been bigger and human attention span has never been shorter. To capture someone’s attention is difficult enough and to make someone spend more time focusing on your business and brand is almost impossible. This kind of long-lasting connection with your customers must be based on emotions which can be developed through storytelling. Here are some ways to create engaging brand stories that will make sure your customers will always come back to your business as the first choice for all their needs.
Take a look at any successful store out there and chances are you’ll notice they use a plenty of unique designs and layouts. However, there’s much more to choosing the right visuals for a store. This is the case because shapes and colors tend to evoke an emotional response from consumers. This sure can be helpful but does the same rule apply when running an eCommerce business? Read on to find out.