The equation is simple – if your content goes viral it’s good for business. Going viral means that thousands or even millions of people will view and share your content, making it ultra impactful. It means that it will create more traffic, more leads, bring more conversion, reach a new audience, and sell more products. But the problem begins with the question how to accomplish this. Yes, we all know, the content needs to be engaging, but sometimes seems that things go viral only by chance. At other times it seems that only really stupid things go viral. Even if there is some kind of rule, either you need a crystal ball or you simply need to start creating trivia. Well, not quite. All the professional marketers like Chronicle Republic know that the secret lies in the way you present your content. The success of your content does not depend on chance, it depends on your creativity. Creativity in the way you create it and in the way you promote it. You may think this is easier said than done, but we’re about to prove you wrong.
1. Make them look good
We’re crowded with a huge amount of digital content which makes the competition higher than ever. Following this fact, you might come to a conclusion that this makes engaging your audience harder than ever as well. Or you might stop complaining and take a look at the situation from a different angle. The increase in the options users have does require higher quality, but, on the other hand, it was never that much about content as it was about customers themselves. In other words, it all comes down to social currency. How you ever asked yourself why people share? Maybe the better question would be when do they share? And the answer is – when it makes them look good. Humans are very self-centered beings, and that’s a fact. Nobody wants to look bad in front of their friends. And friends always judge you based on the content you share, that’s also a fact. Your every Facebook post serves as a clue to your intelligence level, which can be pretty tricky. So you need to create a content that will make them good when they share it. A content that offers information, utility, conversation, and identity for the person viewing it.
2. Watch the time
We can all agree that it’s pretty simple to create the content people will feel good sharing – you only need to ask yourself what would you share, knowing that there’s a whole army of judgemental creatures behind their monitors. But there is one more thing you should be careful about – the time these ‛creatures’ have to make a judgment. Today even a goldfish has a wider attention span than an average human. So you need to keep your content short. And we’re not talking just about written content, videos are also not that engaging as they used to be. So, everything that’s not DC or Marvel has to be under a minute. If someone thinks animating the Hulk is creative, they’ve never tried to create an under-a-minute engaging content.
3. Fill their head in images
So, how to save time? Just skip the conversion process inside their brain. What conversion process? Okay, have you ever wondered why people will rather look at pictures than read the text? Because we are visual beings, and every sentence you read is converted into an image inside your brain. So just give them those images right away. But that doesn’t mean you need to produce just the video content. The point is to make every content highly visual. Written content can’t go forever. If you have it too long, just interrupt it every now and then with images and line brakes. It will be like they’ve returned to the comfy arms of their childhood. The point is to make it attractive – you can make them read even a pretty long content if there are some sprinkles on top in a form of videos, images, or simple line breaks. If you have a budget for it, infographics work every time like a charm.
See, it’s not that hard. You don’t have to produce trivia. People love to share quality and important stuff because it makes them look good. The trick is to make them go through it, and that’s why you always need to go for a digested version. Visuals will keep them going, but not forever. In the end, just go through the content you’ve made and ask yourself – would you share it?