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The Importance of Visuals for Your eCommerce Business

Take a look at any successful store out there and chances are you’ll notice they use a plenty of unique designs and layouts. However, there’s much more to choosing the right visuals for a store. This is the case because shapes and colors tend to evoke an emotional response from consumers. This sure can be helpful but does the same rule apply when running an eCommerce business? Read on to find out.

Videos

There’s no doubt that video is the wave of the future. We see more and more companies in any industry include videos on their website and social media pages. And there are plenty of reasons why they do so. Firstly, consumers tend to spend more time on pages with videos. And according to some reports more than two-thirds of shoppers who play videos watch them to at least 80% completion which means they’ll dwell on the page for even longer. On top of this, videos give consumers a chance to see the product in action and learn more about its features. Therefore, if you don’t already have videos on your websites, recording a few really is a good idea.

Pinterest

Another important thing to mention when talking about the importance of visuals is Pinterest. This website has proven to be a whole new source of online shopping. This is the case because Pinterest users can now use built-in buy option to purchase any item they like. Moreover, Pinterest now lets users enter an image in order to find similar images. This option can come in handy for both you and your customers. It makes your products more accessible while it also makes the entire shopping experience more enjoyable for your customers. Pinterest is extremely easy to use and it’s guaranteed to help you generate more sales, which means using this social media site is a real no-brainer.

Images

The biggest difference between buying things online and shopping in a brick-and-mortar store is that the latter gives you a chance to closer inspect the product before you buy it. Since your customers can’t do this, you’ll want to provide them with quality images of your products. We’re talking high-quality images that’ll help your customers get a better look at the product they’re interested in buying. We recommend turning to experts in flat lay photography who’ll be able to provide you with perfect product images for your online store. Also, this is where going for a mix of text and images might be a smart move, since you also need a feature description for each of your products.

Logo

No matter what kind of work you do, having a logo that represents your business is something you just can’t succeed without. And this is even more important when running an eCommerce business since you’ll want to grab the attention of every user who enters your website or social media pages. When designing your logo, you’ll need to make sure it represents your brand as much as possible. Moreover, it’s very important that you make it distinctive since the last thing you’ll want is to have people mistake you for another business with a similar logo. This is also where it might be a good idea to seek help from professionals who specialize in logo design.

More and more people decide to shop online and the number of eCommerce websites keeps rising. By using visuals, you’ll manage to make your business stand out from the crowd and give your customers more options which is always a good thing. Just make sure you always keep looking for new ways for to utilize visuals in your operations.




Dan Radak

Dan Radak is a web hosting security professional with ten years of experience. He is currently working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.