A lot of people believe that promoting a new business is just marketing, as usual, however, it’s much more than that. First of all, all the usual channels are a lot less effective seeing as how A) you don’t have an infrastructure to support your reputation and B) all your competitors are already using them. Seeing as how they already have clients and brand ambassadors of their own, you will find yourself fighting an uphill battle unless you learn how to think outside – of – the – box. With this in mind and without further ado, there are five methods that are especially suitable for new businesses.
The first pillar of your future business promotion should always be networking, however, the way you go about it might greatly differ from what you’ve had in mind. Traditionally, networking would take place in a face – to – face meeting where you (as an entrepreneur) exchange business cards with another interested party and then invite them to a business lunch. While this may be the traditional way, just stop for a second and try to do a quick math of how many contacts do you stand to make this way. Therefore, you need to take this old – school concept and make it a bit more tech – savvy.
The first thing you can try to do is figure out a way to make your social media profiles and your email marketing help you out with networking. After all, email marketing is still the primary tool of a B2B engagement and should be treated as such. Next, you should look for indirect ways to gain some positive attention. For instance, sharing other people’s content, rating it positively and even taking some time to write a positive review is something that they are bound to notice. Some of them are bound to return the favour. Sure, this may seem a bit unreliable but leave enough of these little favours and you will discover just how consistent this technique can become.
Create interactive content
Another thing you need to understand is that in order for your promotion efforts to be successful, you need to persuade your audience that buying from you was their idea all along. The simplest way to do so is to engage in the creation of interactive content. Interactive videos and infographics will allow your audience to feel like they’re in charge, which will make them more relaxed and, therefore, more susceptible to suggestions that your brand makes. Moreover, interactive content can make your audience emotionally engaged in your story and, as Maya Angelou once said, people never forget how you’ve made them feel, even long after they forget what you looked like or talked about.
Establishing physical presence
The next thing that should be on your mind is finding a way to establish a physical presence. After all, no matter how the quality of a website you have, it probably won’t be enough to evoke customer loyalty on its own. You see, online audience is so accustomed to various forms of online promotion and they are quite suspicious of the authenticity of the brand until they encounter it in person. Of course, this doesn’t mean that you can afford to neglect your online presence in favour of the offline one. In fact, there’s no reason for you to choose at all when you can have the best of both worlds.
Start by designing your package products and displaying your company logo on your corporate vehicles (if you have any). Then, you should think about your headquarters. The name of the company and the logo displayed on the building should be visible from the driveway. If this is not possible, you might want to consider reaching out to a company such as Banner Mesh and talk to them about other ways of promoting your corporate markings.
Make an app
Everyone knows the importance of creating a great website, however, when it comes to mobile users (which are currently the vast majority of the business world), this is not necessarily your top priority. According to some surveys, an average mobile user spends about 85 percent of their mobile internet time on apps, according to others, this number goes as high as 90 percent. Overall, latest surveys claim that most smartphone owners use at least 9 apps every day, while on a monthly basis, this figure climbs up to 30. If there’s one thing clear it’s that your business needs an app in order to improve its online presence.
Apart from simply being a foot-in-the-door approach, business apps give numerous other benefits. App notifications and even the logo of your company on an app icon is a constant reminder of your presence. Furthermore, via an app, you can get a permission to harvest valuable customer data that you can later process, analyze and turn into actionable information. In other words, aside from benefiting your brand at the moment, making an app can help you further down the line.
Finding partners is not just something you do in order to cut the costs of running a business or help you with the administrative tasks. Sometimes, you can team up with an individual or an organization that has an already developed network of contacts. For instance, by adding your product to a bundle with a more recognizable brand, you can capitalize on some of its popularity and brand recognition. In this way, as a fresh entrepreneur, you can benefit from successful previous marketing campaigns of your partners, seeing as how you don’t already have previous campaigns of your own.
At the very end, there’s really no reason for you to stop with these five methods alone. After all, there are so many business – and product-promotion techniques that you can utilize to your benefit and you are free to make combinations as you see fit. Still, as a new enterprise, you need methods that A) give great ROI and B) yield some instant results. This is why you simply can’t go wrong with the above – listed five.