8 Secrets How to Write Great Content and to Use It Convincingly

To most people, great content may seem like a hit-or-miss affair. However, for you to create compelling content, you will need to strategise.

As you observe the content creators who appear to rule online world, they use a variety of principles to make their publications gain traction, increase their shares and engagement. You won’t need a summary generator, to demystify it for you.

Below are some of the techniques you should consider incorporating, into your content creation game plan:

  1. Leverage Social Media

On social media, one can share a link with just a click of a button. You need to create a social media profile and be active. It will help you in drawing the attention of your audience to whatever you publish online.

First, you have to identify the ideal platform for your target audience. Check the analytics of your posts on the various platforms. Focus on these sites. Don’t forget to add a share button to your articles, too.

With a vast online presence, you position your content to high exposure to numerous people.

  1. Regular Posts

You can’t force a post to go viral. You need to invest more in the content writing process than just a rephrase online tool. Here you will have to play the numbers by posting as often as possible.

It will require effort and dedication to make that leap into the realm of viral success. It is a struggle that you need to overcome. Also, readers don’t have to keep guessing when next you are going to publish an article.

Schedule your posts and try to publish at least one article every day.

  1. Pay Attention to your Headline

Most if not all of us, judge an article by its headline. For you to click on it, you just got to be convinced. It doesn’t matter how good the material is; the headline needs to spark the curiosity of your audience and potential audience.

How do you choose a headline? It should be concise about the purpose of the article and written clearly. Include adjectives that are intriguing.

Make it easy for the reader to deduce what they can expect in the story, and deliver on that promise. Give them a hint in your headline. Be relatable, and choose an enticing Title.

  1. Evoke Intense Emotions

A study by professors at the University of Pennsylvania showed that strong emotions drive the popularity of a story. You should be able to trigger the feelings of your readers, by targeting “high-arousal” emotions.

It could be positive or negative. However, articles that encourage positive emotions tend to perform better than the negative ones. It’s all about being passionate about what you are writing.

If you aren’t excited about the topic, it may be challenging to create viral content on the subject matter.

  1. Research is necessary

Before you write, before you post, make sure you conduct extensive research on the topic. It will help you stand out. Pay attention to what leaders in the industry are saying about the subject.

Research allows you to collect valuable information. Don’t trust any and everything that comes your way. Accuracy is essential in achieving viral success.

You can also attend workshops and seminars on the subject. Conduct interviews with experts in the field.

  1. Use Images to tell the Story

You have to keep in mind that your post is like a blip, as a person speeds down their timeline. So, it is essential to choose the featured image carefully. It should be one that tells the story before the reader clicks on the article.

As a summarize text tool is useful for your content, so is the image you choose for the article. Where possible, use your photography. If that’s not possible, there are numerous sites where you can get quality free images to use.

Try Pixabay, Unsplash, Pexels and let your creativity flow. Using an image of poor quality will only make you lose readers. Remember to size the image, correctly, and ensure that is copyright free.

  1. Engage your Readers

We are only human. You have to show appreciation to your readers by engaging them. It’s not just about responding to their comments on your posts. You can spice it up for them by holding surveys or polls.

Once in a while, you can give away prices. Get the opinion of the audience on some of your posts. It will make it more comfortable for them to connect with your content. Be transparent about your sources; it will help you build a good relationship with your audience.

  1. The Value of Depth

There’s a lot of contradiction or restriction in the ideal number of words that one can use in a post. It depends on how you look at it. You have to find a balance between providing value and at the same time, keeping hold of your casual readers.

A short content may not be enough to be valuable. Moreover, a long post may be a turn off for some readers. However, there will be times when you have to break the rules, especially when you have the depth to cover.

Try out “listicles” but refrain from becoming formulaic.


For your content to go convincing, you need more than just writing good content. Play your cards right, and you won’t be battling, as much, for visitors to your site.