Running an ecommerce store can be tough, especially in the initial stages of the business. One of the biggest problems with ecommerce stores is that there are no universally-agreed-upon manuals for generating traffic and making sales. Therefore, if you want to attract more people to your online store, you’ll have to follow the steps of experienced marketing professionals and turn to inbound marketing. So, instead of making hard-sell attempts, what you’ll need to do is provide value and engage in two-way communication with your customers. And if you want to get your inbound marketing efforts right from day one, here are five tips you should take a closer look at.
Embrace social media
There’s really no need to say that social media has become an important part of our lives. If you create pages for your online store on platforms like Facebook and Instagram, you’ll be able to communicate with your customers directly, which is what inbound marketing is all about. Once you set up your social media pages, you should try to come up with interesting content to share and start discussions with your followers. Of course, you have to be polite when talking to your customers and avoid arguing with them.
Create quality content
The reason why we love the internet so much is because it gives us a solution to any kind of problem we might be having. So, why not use your expertise to provide people with information they can find online? Not only that you can write articles, but you can also record podcasts and shoot videos you’ll use to draw more people to your online store. If there’s a niche you’re specialized in, you should try to identify topics your customers would like to see you discuss on the web.
Call your customers
Another great inbound marketing technique is calling your customers simply to check whether they’re satisfied with your product. Not only that this makes them more likely to come back but it also provides you with information you can use to improve your online store. Of course, if you plan to do this, you should first get a business landline for your ecommerce store. Also, you might want to create a call script your employees will use when calling your customers.
Turn to SEO
If you want to give your online presence a boost, investing in SEO is a must. The more you focus on SEO, the better your Google ranking is going to be and you’ll attract more people to your website. Just bear in mind that this means you need to optimize your website and put a lot of effort into writing unique product descriptions. It’s also important to mention that Google prefers websites you can access from a mobile device. That’s why making your online store mobile-friendly is also a good idea.
Go for pay-per-click advertising
In order to generate immediate traffic to your online store, you might also want to invest in pay-per-click advertising. There are plenty of platforms you can advertise on such as Google or Bing. You can even consider starting a product-based campaign and use product listings instead of traditional ads. This can turn out to have a much better ROI than other search engine marketing efforts. This is mostly because it provides web users with exactly what they’re looking for.
Inbound marketing may require a lot of hard work but it’s guaranteed to do the trick. And if you design your campaign strategically, it might just be what your ecommerce business needed to start standing out from the crowd and conquering the web.