5 Ways to Balance Creativity & Search Optimization in Content

As a writer, there are two types of content that you may find yourself writing. One is on a topic that you are passionate about and can’t seem to summarise it in a few words. Another is content that you know you need to write, but sometimes, you aren’t excited about it.

Faced with either scenario, you need to produce content that will intrigue your audience and still be able to lure them to desire to read it, using SEO. Unlike writing a professional biography, it comes with the challenge of finding a balance between Search Optimization and creativity.

Not to worry though, we’ve got you covered. Below are ways to manoeuvre this obstacle:

  1. Research Your Topic Ideas

Have you psyched up to publish an article, confident that it’s going to generate massive traffic, and then it all seems not to work out, as expected? Well, just because a topic idea feels perfect, doesn’t mean, it will have the same effect on your target audience.

Use relevant channels to research the keywords that are relevant to your niche. Google it, ask people or search through your social media networks. Quora and Reddit also work pretty well.

Find out what people are interested in, and the language used to talk about a particular topic. Choose a topic idea with a high ranking potential and relevance.

  1. Don’t Get Caught In a Trap

Whatever content you produce, even writing a professional bio, it has to have a natural flow. You need no reminder that gone are the days when keyword stuffing worked. It is a no-go zone.

To properly optimise your content, you have to do adequate research, and it has to be well thought out. In that, you don’t worry too much about creating content considered as “overly” SEO that you forget about ensuring that the content is profound and original.

A well thought out content is based on personal experience or research. Each sentence that you insert in the content should be substantial. It should serve a purpose, to inform, entertain or more, and not just to sound natural or boost your SEO.

  1. Cover the SEO Basics

When looking for how to write a professional biography services, you need not worry much about SEO compliance. However, this is important before you publish any content.

You can use an SEO writing Assistant tool to check your compliance with SEO-recommendations. There’s the overall score of the content which shows the quality of the article. It calculates the score based on several factors such as the number of words, keywords, readability, etc.

The metrics used will demonstrate whether or not your optimisation strategy is sound. It helps you polish the final draft before you leave it to battle on the Search Engines.

Also, it is wise to remember that search engines follow their narrative format. Such that, what should come first, is the critical content. It is so because, they assume that whatever appears first, is the primary piece of the material.

You, therefore, have to put the vital piece at the top, if you want to rank highly for a keyword related to it.

  1. Check your Competitors

Depending on your initial topic idea, you can learn from the performance of your competitors. If you are looking for a subtopic idea, then look for gaps in the particular topic that your competitors haven’t covered already. If the concept gains interest from people, then show your expertise and write about it.

Don’t forget to check the content they have already published. Analyse the performance of the competitor’s content by looking at the shares and links to the content. Use SERPS to identify the position the material occupies. Then, turn the information you gather into action.

When telling your story, don’t serve the most delicious dish first followed by a letdown. It’s not good for your bounce rate, and the readers won’t be happy about it, either. Let the content be climactic.

  1. Find Balance in your choice of Header

Choosing the idea header for your article comes with the challenge of opting for an attention-grabbing header on settling for one that search engines comprehend. When you opt for the latter, search engines won’t display your content prominently.

In turn, you won’t reach the level of captivation you were aiming for. Mixing up the two for the sake of the search engines and the reader will do the trick. Once the reader has gotten the essential information, make a concluding impression on your last paragraph.

Don’t just settle for the common keyword based header. Give it some pizzazz.  SEO optimised headers are ideal when using a straightforward header allows the search engines to pick up your content. Covering the critical concepts of the material with figurative language will not prove fruitful.



While it may feel like search optimisation and creativity in content have no common ground; it is possible to find balance. This balance will make your content creation strategy useful, and no one wants their efforts to go to waste.

In addition to all the outlined tips, keep in mind that image is everything. You can use other media to entertain as you inform the reader. Visual media will help you to achieve this.

Once you captivate the audience, remember to connect the dots for them, even if you doubt the substance of the information that follows. Connect your topics, and the curiosity of the reader will encourage them to track you down the rabbit hole.