No matter who you are or what you do, it is the impulse of the 21st-century person to look you up online as soon as they learn of you. Actors and movies are immediately looked up on IMDB, professionals are searched for on LinkedIn, whereas blogs and businesses, in general, are looked up through a standard Google search.
While it may seem so, at times, the place you deserve in these searches isn’t necessarily the place you will get. A business that is more active than you online will get a better spot if they have a better digital marketing strategy, even in a scenario where your customer base is twice as big as theirs. Now, the term better isn’t necessarily a synonymous with more expensive, due to the fact that there are so many things you can do to improve your online presence on your own. Here are several simple suggestions.
Work on your Twitter profile
Nowadays, Twitter is considered as more of a 21st-century news outlet than a social network. Think about it, celebrities and even state officials all over the world are using it to spread their opinions and push forward their agenda. Same can be said about businesses. By uploading a profile photo, adding a link in your bio and making your profile public, you can significantly increase your reach and your credibility in less than a minute. The boost that you gain for such a small effort investment is so disproportional that you should probably do so (if you haven’t already) by the time you finish this post.
Work on your website
Another thing you need to understand is that your SEO may be split into two categories: on-page and off-page optimization. The former involves tweaking your profile so that it runs better and becomes better optimized for Google crawlers, while the latter involves a scenario where you need to generate backlinks. While a lot of this may seem technical, with the right platform on your side you can start using effective DIY SEO tools and boost the visibility of your website by quite a margin. For the most part, Google tries to favor the most user-friendly websites, which is why, as a side-effect, you will also get to improve the overall user experience on your website.
Change your POV
The next thing you need to consider is the issue of your POV, which can be best seen in the example of your Facebook profile. Think about it, on this platform, you don’t see your account as other people see it, which may cause a lot of confusion. Sometimes, on the other hand, the problem won’t lie in the layout. As the creator or designer of the page, you know more than your eye can see. You can notice the element that’s not supposed to be here even though it may fit the larger scheme of things, same as you might notice that something’s missing, even if it is not sorely missed. To avoid this, try changing your perspective or even bringing in someone new who can offer you their perspective.
Create better content
At the end of the day, some authors write generic content, simply because they feel like they need to post something twice a week. The problem with this lies in the fact that the form isn’t really contributing anything. Your content needs to have an agenda like spreading awareness or increasing your reach. If the former is your goal, you need to ensure that people read it in its entirety and not just skim through it. If you aim at the latter, you need to ensure that the post is A) quotable and B) shareable. Overall, your content needs to become better at its main goal.
Improving your online presence on your own is not only possible but it’s not even that hard. Sure, there’s a threshold, and past it, you might need some professional aid. Nonetheless, there is so much you can attempt on your own before you start thinking about outsourcing.