Small businesses need to fight for every minute of online attention. The competition is always strong and businesses need to remain relevant and expand their social media presence from day one.
It isn’t enough to do so just by producing more content and using every new social media trend you can find. The presence you create needs to have a theme both in terms of style and in terms of messaging. Both the quality and the expansion can be done at once, but they require a dedicated marketing team and, above all, a good product.
Have a plan
Social media may seem like a big mess of information and agendas floating around. From the viewpoint of the users, they are just that. However, on the business side, there needs to be a clear marketing plan that covers social media postings.
It should be more than a posting schedule. The plan should go into details about the expected metrics and effects social media campaign should have and it should be used for later reviews. This feedback loop is probably the most important part of the plan and it will increase your performance significantly.
Customer support is rarely seen as a part of the marketing efforts or of a social media presence. In reality, most customers come into contact with your company when they need a question answered or there’s a problem that they need solved. These interactions are also mostly done via social media, even if there are other ways to have them.
First of all, you need to make the support easy to reach and easy to interact with. Secondly, the staff working on customer support should be the best you’ve got, since they represent the company in direct interaction with the customers.
Social media campaigns need to be connected with offline promotions. For instance, social media should be used to create and promote customer loyalty, and programs made with this purpose should be activated and used both offline and online. One of the ways to do this is to award a prepaid card from Hong Kong to the customers that are with you in the long run.
Social networks can be used to hype up and promote this kind of programs and thus keep your brand on the minds of the customers at all times.
Traditional marketing campaigns may not work well on social media. In that context, they might seem fake and forced. A better way to go is to use the rules and customs of social media and thus make your campaign seem more authentic. One of the ways to do so is to use influencers to promote your company.
When you use the influencers, it’s essential to be open about it. Paid promotions that aren’t disclosed can often backfire and damage both the company and the influencer.
One of the great things about social media is that they provide a platform on which you can post content of all kinds, without too much need for professional infrastructure. Companies should take advantage of this fact, and create and promote content that’s suited to a broad demographic of users.
Using videos to promote your business allows you to give the customers an inside look into your business and to create a sense of honesty and authenticity when it comes to user-generated content. This diversification also makes your social media more interesting and more engaging.
Small businesses need to constantly increase their social media presence. This will help them create their role in the market and attract new customers.