When getting into the exciting world of online marketing, we usually end up at a particular doorstep – AdWords. With global coverage and affordable plans that fit anyone’s pocket, it’s hard to shy away from the seemingly limitless possibilities that AdWords can offer. However, even though the choice is fairly easy, following through can be a whole other ballgame. Exciting as the advertising world may be, there are still pitfalls along the way, even online. Knowing which roads to take and how to correct our pathing once we start to stray can mean the difference between a successful campaign and a complete flop.
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In the U.S. 96% of people who have internet access have made an online purchase in their life. Ecommerce industry is growing at a staggering rate; 23% year-over-year, to be exact. Certainly, it is worth investing in.
Furthermore, statistics show that Millennials and Gen Xers spend almost 50% as much time purchasing products online on a weekly basis than Baby Boomers. And since Gen X and Y are the shoppers of the future; how do you get them to arrive to your website?
First and foremost, you need a solid website, and WordPress is by far the best choice. With it come a multitude of plugins to choose from which are critical for the success of your online store.
Which ones you will go for depends on the nature of your business, and for the following article we have selected some of the top rated ones to help you get started.
Mobile apps have become a huge part of today’s world, and something every business should consider having, regardless of their size or services they offer. They are a great way to keep your customers interested in your product, while they also generate new customers in the process.
However, costs for developing such an app for your business can be quite high, plus you’ll probably have to advertise both your app and your business, which can quickly cut through your budget. So the question is – are mobile apps really a necessity for every business? Go through our guide as we try to give you an answer.