Visual Content and the Role of Design in Online Marketing

Most marketers agree that a successful combination of data analysis, content creation and compelling design is a key to a successful digital strategy. Namely, to communicate a clear message across different channels (including websites, social media pages and online ads) online campaigns need to rely on visual representation that delivers a message in an impactful way.

The simple idea behind this is the fact that visual information is typically processed much faster than the one represented as text, which makes visuals an irreplaceable resource for every activity that aims to educate.


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