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5 Tips for Increasing Your Social Media Presence

Small businesses need to fight for every minute of online attention. The competition is always strong and businesses need to remain relevant and expand their social media presence from day one.

It isn’t enough to do so just by producing more content and using every new social media trend you can find. The presence you create needs to have a theme both in terms of style and in terms of messaging. Both the quality and the expansion can be done at once, but they require a dedicated marketing team and, above all, a good product.

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Ways to Improve Your Online Presence on Your Own

No matter who you are or what you do, it is the impulse of the 21st-century person to look you up online as soon as they learn of you. Actors and movies are immediately looked up on IMDB, professionals are searched for on LinkedIn, whereas blogs and businesses, in general, are looked up through a standard Google search.

While it may seem so, at times, the place you deserve in these searches isn’t necessarily the place you will get. A business that is more active than you online will get a better spot if they have a better digital marketing strategy, even in a scenario where your customer base is twice as big as theirs. Now, the term better isn’t necessarily a synonymous with more expensive, due to the fact that there are so many things you can do to improve your online presence on your own. Here are several simple suggestions.

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6 Incredible Branding Tricks You Might Have Overlooked

Branding is far from simple, yet, some people tend to further complicate it by creating false presumptions and misconceptions about it. Apart from overestimating the strength of some popular trends like influencer marketing and SEO (which are indeed powerful but not omnipotent), they also tend to neglect, underestimate or completely overlook techniques they could greatly benefit from. Here are six such branding tricks that you might have overlooked.

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The Importance of Visuals for Your eCommerce Business

Take a look at any successful store out there and chances are you’ll notice they use a plenty of unique designs and layouts. However, there’s much more to choosing the right visuals for a store. This is the case because shapes and colors tend to evoke an emotional response from consumers. This sure can be helpful but does the same rule apply when running an eCommerce business? Read on to find out.

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5 Digital Marketing Tricks You Should Use in 2018

With each passing year, digital marketing is becoming increasingly more important. Nevertheless, with the fact that about half of all small businesses out there still lack a website, it is more than clear that not everyone seems to have gotten this memo. Even those who do use it, invest modest means and effort into this field, therefore achieving much more modest results than they may have made if they kept up with all the latest trends and innovations in the world of digital marketing. With this in mind and without further ado, here are five digital marketing tricks which should, on their own, be more than enough to make the difference.

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PPC vs Content vs SEO: Which One Works Best for Small Businesses?

For most small businesses, digital marketing is a complex endeavour that requires sacrifices. Organizations are now aware of the importance of intelligently investing their dollars into profitable forms of online marketing that target desired audiences via search engines.

 

Research has shown that nowadays people are most likely to end up on your site via Google search. According to the statistics, it has been brought to light that 90 percent of all online experiences start with a simple search. A significant number of today’s Internet users begin their sessions by opening their favourite browser and typing in the keywords related to the topic they’re interested in learning more about. And, as the study confirms, 81 percent of those users find their desired destination via the search engine.

 

These particular findings have underlined the fact that the Internet is an extremely lucrative platform and everyone who’s smart enough could put its power and functionality to good use. Targeting your desired users via search has become a necessity for most small businesses, not just those that operate exclusively online. Today, brands that have a strong presence in search are the ones controlling the market.

 

Even though most currently active companies understand the value of reaching out to their targeted audiences through every possible channel of this digital world, generating profit online is still a bit of a challenge.

 

If you want to make your online presence known to the public, you need to be serious about your marketing efforts and try your best to outdo your direct and indirect competitors in every possible aspect. A lot of brands today don’t really have the necessary manpower or funds to pursue every marketing related opportunity they come across. They need to prioritise their options and efforts in this department, and carefully plan their budget. That is the only way for them to remain relevant in their niche or market.

 

In the following segments of this article, I’m going to compare all the pros and cons of investing in some of the most popular SEM practices (PPC, SEO and Content Marketing) today:

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How Important is SEO for your Ecommerce Business

You’ve already done a detailed market research, come up with a brilliant domain name, chosen the right ecommerce platform, invested a great deal of effort into building an outstanding UX, and even created a Facebook page to promote your business.

Then, why are your website traffic and conversion rates still unsatisfactory?

Well, no matter how flawless your digital campaign seems to you right now, it’s missing one critical element – search engine optimization. The moment you decide to launch an ecommerce business, you need to know that there are tens of thousands of companies similar to yours out there. And, the only way to stand out is to optimize your website for search engines and appear on the first page in SERP.

Let’s see how SEO helps your ecommerce business rank.

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Improving Brand Visibility With Social Media

Social media has become an integral part of building and maintaining brand identity. It drives awareness, engages the target audiences and helps companies build a long-lasting relationship with their online following by allowing them to actually talk to their customers on a more personal level. Engagement is the measure of the success of these types of social media interactions, however, achieving high engagement can be next to impossible if your customers don’t even know you exist. Which begs the question, how can businesses do to increase their brand visibility on social media?

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4 Ways to Improve Your Email Marketing Strategy

While individuals currently tend to favor various IM services (Skype, Viber, Messenger) as their preferred tool of communication, the same could not be said about companies. You see, in order to look more professional and leave a greater impact in your B2B interactions, you need to figure out how to create a more efficient email marketing strategy. Aside from this, you need to keep in mind that email marketing is probably the most efficient method of generating return business, seeing as how it is well-adjusted for any form of post-sale follow up. Either way, you need to improve your email marketing strategy and here are some ways to do so.

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Why Small Businesses Fail at Branding

The power of branding is often underestimated by small and medium companies. In the world of business, this is one of the deadliest mistakes that leaves small business marketers without much margin for error. We have all read about large businesses making branding failures, but what we don’t get to read in the news are the collapses of small businesses, which happen much more often.

Branding doesn’t have to be a nightmare or a headache if you know enough before launching your startup. It is true that branding errors hide behind the wrecks of small businesses, but it’s because business owners didn’t understand the importance of branding. In order to stay away from these common errors and make running a business less stressful, business owners should ensure that they have the branding basics down pat.

These are some of the mistakes that small enterprises make and tips to help you avoid the lost time and expenses they cause.

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