An average owner of a small business has to meet many requirements to make their business become a successful and productive enterprise. Also, the fast development of cutting-edge tech solutions has led to further differentiation of strategies important to reach business success. Today the visual side of business is more important than ever before. Due to such trends, modern business owners should find some time and money to implement some fresh design features.
Social media are part of virtual space, but they have a strong impact on our reality, as well. With the fast growth of the smartphone market, the significance of Facebook, LinkedIn, Twitter and other channels has become even greater. Since they are popular with people of different age and social status, today social media have a strong influence on the world of business, too. They can skyrocket your rocket or turn it to dust.
World Wide Fund had one of the most successful marketing campaigns in 2015. The name of the campaign is The Last Selfie. The WWF exploited the fact that the trending social platform, Snapchat, deletes the photos in 10 seconds and used it to show the extinction rate of some of the endangered species. The result was getting the amount of donations that is usually received within a month in just a couple of days (Forbes, Steve Olensky, 2015). With this great example, you can see just how important a marketing campaign is. Here are some of the important steps that you need to take to make a great strategy for 2016.
Every new year is a new chance for business people to come up with some refreshing strategies that will keep them in the safe business waters. With the mixture of some new digital trends and the invasion of gadgets, it is clear that the virtual world has some surprises in the near future. So, let’s see what the most propulsive branch of online business, the ecommerce, has prepared for 2016.
There is a good reason why a lot of bloggers decide to go with WordPress, and not just because it is free to use. You have many options at your disposal, without having to learn a lot about coding or other means of creating valuable content. Keep in mind that this nifty tool will be useful for anyone who wants to present their website or even business in a good light. However, your only worry will be to choose plugins which will help form your content and shape your online presence. Upgrade your business with a WordPress website and you will see business pick up even more.
Nowadays it is hard to run a successful business unless you have a way to connect with your customers. With social media strategies you can really make a difference and attract more customers to help your business develop. On the other hand, you have to be careful how you engage with your clients because even the simplest of mistakes can cost you a lot, and there will be not enough time to fix it.
Museum of Science and Industry from Chicago offered $10 000 to a person who is willing to spend a month living in a glass hotel-like room in their museum. They were required to update their different social media profiles about their experience there. The campaign ensured that the website of the museum had astonishing number of visits and their visibility went rocket high. This is the perfect example how a good campaign can influence your website visibility. Your aim is to improve this visibility as much as you can.
The old proverb says that there is no such a thing as a free lunch. So, how is it possible that you can introduce your business to new people in a completely free way? Well, we should thank social networks for such an opportunity. The moment it became manageable to create your personal profiles and share information with other people in the Internet milieu, it was clear that the existence of such platforms can be used for business purposes, as well.