How Digital Marketing Agencies Should Build their Marketing Stacks

January 3, 2018 James Burbank Leave a comment

In order to be able to provide services for their clients, digital marketing agencies all utilize at least a few pieces of software. Some of the software was imagined for just the purpose while other pieces of software more indirectly contribute to the level of service digital agencies provide. The combination of the software utilized by such agencies is usually referred to as a marketing stack.

Unfortunately, not all digital marketing agencies are equally as astute when assembling their stacks, compromising their effectiveness, their efficiency, their precision and much, much more. They skip steps, they get caught up in undeserved hype and they do not think everything through as much as possible.

Today, we will try and provide a few tips for agencies that wish to improve their stacks or who are just in the process of assembling their first one.

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5 Digital Marketing Mistakes Ecommerce Companies Make

November 14, 2017 James Burbank Leave a comment

Online shopping has already become an integral part of life for millions of people around the world and it will only get bigger as time goes by. The ecommerce sector is seeing double-digit growth for a number of years now and this has inspired more and more people to try and make some money selling things online too. Dropshipping has inspired even more people to open up online stores and the end result of all this is an incredibly competitive market.

In such a competitive market, an ecommerce company needs to be smart about their digital marketing, attracting new customers and encouraging existing ones to spend more. Unfortunately, many ecommerce businesses make all kinds of digital marketing mistakes, wasting their budget and hurting their bottom line.

Since covering every single digital marketing mistake would require an article of about million words (at the least), we will stick to the 5 most common and harmful ones.

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How to Promote Your New App on Twitter

September 27, 2017September 27, 2017 James Burbank Leave a comment

Over the course of the last two years, you first had a spectacular idea for a new smartphone app. Then, you spent a ton of time developing it, tweaking it and working with other people on it. About two months ago, you released it and you put it up on various app stores.

Today, you went to see how many downloads it had and when you see the results, you want to start to cry.

What happened?

What happened is that your app got lost in an endless ocean of apps that are released on a daily basis. People do not just download random apps that they find online. They have to hear about them, they have to learn about them. There has to be some hype.

One of the ways to accomplish this is to take advantage of the still quickest, most exciting social networks out there, our good friend – Twitter.

Or, in short, read on and find out how you can promote your new app on Twitter.

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How Social Media Turns your Blog Into a Winner

July 26, 2017 James Burbank Leave a comment

It has been mentioned on a number of occasions on the TweetFavy blog that companies (or anyone else who is serious about their website) need to do some blogging. However, as many companies and people who start to blog soon discover, simply producing content gets you nowhere. Unless you carry a lot of online weight, the chances are that your audience is going to be very limited.

One of the most effective ways to prevent such a sad occurrence is to use social media to promote your content. And while social media is one of the best content promotion tools, you need to do it the right way if you wish to see any significant results and that is exactly what we will be covering today.

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When and How to Turn Up Your Digital Marketing Efforts

June 29, 2017 James Burbank Leave a comment

When we talk about companies doing digital marketing, we talk about isolated, homogenous periods of time during which these particular companies will be doing a certain kind of digital marketing, spending a certain amount of money and chasing certain kinds of results.

In the real world, however, there are very few situations in which the circumstances are static and where nothing changes. It is far more likely for a company’s digital marketing needs to change, often very dramatically in a very short amount of time.

In other words, a company might need to turn up their digital marketing efforts and since no one talks about this, they don’t know how to do this successfully without disrupting what has already brought them success.

So, when and why should companies ramp up their digital marketing and how can they go about it?

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Importance of a Unison Company Message On Social Media

May 26, 2017May 26, 2017 James Burbank Leave a comment

There is a number of different ways in which different companies handle their social media presence. Depending on the size of the company, the setup and the social media channels they use, there is more or less danger that their company message will get diluted and perhaps even chaotic if they are not careful.

The goal of this article is to investigate why it is a bad thing if a company’s message gets muddled and how companies can avoid this happening to them.

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How to Get the Entire Company to Do Some Social Media

May 1, 2017 James Burbank Leave a comment

Unless you are a manager of a major company with hundreds of employees and all kinds of fancy departments, the chances are that you do not have a social media marketing team or even a single person that handles this for you. Perhaps you tried with an agency or two and got lackluster results from them?

In such situations when you are running a business with limited manpower and assets, the best way to approach your company’s social media presence is to get everyone involved and onboard for a joint social media effort.

But how do you do it? Where do you start? How do you get people involved?

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How to Do Social Media Marketing for Your Shopify Store

March 30, 2017 James Burbank Leave a comment

There are more than 370,000 Shopify stores online at the moment and this number is growing at an ever-increasing rate. People all over the world have realized that with a very modest investment, they can get an online store where they can sell their products to customers around the globe.

Unfortunately for you, the (future) Shopify store owner, this enormous number of stores means that you will have to work hard to stand out among the crowd.

Of course, since we are talking digital promotion, social media is your ally. However, in order to really unleash the power of social for your Shopify store, there are a few things you need to keep in mind.

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4 Most Serious Digital Marketing Mistakes Ecommerce Companies Make

March 14, 2017 James Burbank Leave a comment

To understand how huge ecommerce already is, and especially how enormous it will get in the years to come, you only need look at this statistical projection on Statista. By 2020, worldwide ecommerce sales are expected to surpass 4,000 billion dollars.

Just think about that number for a while.

Four thousand billion dollars. That is a four with twelve zeros behind it. That is just insane.

It is no wonder there are so many people out there trying to get a piece of this ridiculously-sized cake. In order to get that piece, they fight their competition fiercely and their main weapon is digital marketing, which gets them in front of more potential customers.

Unfortunately for the vast majority of them, they are making one digital marketing mistake after another, only later wondering why their sales are not as good as they thought they would be.

Today, we will be looking at the most serious of those mistakes and how they can be avoided.

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Online Marketing Tips for Contractors

February 24, 2017 James Burbank Leave a comment

The life of a contractor is not easy. The competition is stiff and there are never enough customers for everyone. It does not matter if you work in the construction industry or if you are an independent contractor working in some other field; there is always a need to attract more paying customers. Since this is the 21^st century, one of the most cost-effective ways to do this is to do some online marketing and attract customers who look for professionals online (an ever-growing number of people).

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