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Who Should Do Social Media In Your Company

The first thing you probably noticed after reading the title of this article is that we do not even pose the question of whether your company should do social media.

It goes without saying that it does.

It doesn’t matter if you are a two-weeks-old startup whose entire existence will be web-based or if you are a hardware store that has been open since Napoleonic times. Everyone is on social media these days and your company cannot afford to miss out on all the potential benefits of doing it the right way.

One very big part of it is being smart about who should do it in your company.

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Top Social Media Mistakes Companies Make (and How to Avoid Them)

We live in an age where every company (or at least a huge majority) is present on social media, for better or for worse. The reason for the comment is that there are still many, many, many companies out there that are really not doing a great job on the social media, for a number of reasons.

Their social media practices resemble a Charlie Chaplin routine more than the graceful dance of Mikhail Baryshnikov as they stumble from one mistake into another, turning it into a mess.

Today, we will be looking at the most common mistakes companies still manage to make on social media and we will also share a few tips on how to avoid them.

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How Companies Use Twitter To Recruit Top Talent

There are a number of industries that have become so wildly competitive that companies and recruiters are doing absolutely everything in their power to recruit the top talent which is quite limited. For example, top big data analysts or cloud computing engineers have become the great white whales every hiring Ahab is chasing.

For years, LinkedIn has almost had the monopoly on the job market as far as social media channels were concerned, but over the last few years, Twitter has reared its head as an alternative social channel through which people look for jobs and employers attract new candidates.

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A Few Guest Blogging Tricks That (Usually) Work

By now, everyone has realized that a bit of guest blogging can go a long way. It does not matter if you run a personal blog, something with your friends or a company blog, really. Among other things, guest blogging builds relationships, it expands your readership base and it can do amazing things for your traffic and search engine rankings.

Guest blogging used to be a straightforward proposition and, if we are being really honest, it used to suck. It pretty much came down to exchanging half-literate 500-word articles with other blog owners and hoping that the Almighty Google does not come down on you and your new “friends” like a ton of bricks.

Over the last couple of years, guest blogging has become a much more complex, but also more interesting and skill-demanding practice. It has also bred quite a few new tricks, some of which are (usually) more effective than the rest.

Disclaimer: the author might resort to using the personal pronoun “I” in the remainder of the article. The author usually tries to avoid this, but many of the tips will stem from personal experience and using “the author” extensively will make the author seem like an insane person.

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Why Proper Branding is a Startup Essential

Founding a startup and guiding it through its early infancy is one of the most stressful and difficult things an individual can do. It is a constant battle for survival where you claw and scratch your way to some kind of profitability before the seed money runs out.

In such a hectic environment, it is no wonder many startups forget or are very late for the party with branding. While a great product/service will still be the very foundation of a startup, not branding properly can also easily become a startup-killer.

But, what does branding exactly do for a startup? How does it help a startup thrive?

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Twitter as a Business Blogger’s Best Ally

Guest blogging can be a wonderful experience. It can help you bring traffic to your own website or blog, it can help you create new contacts and it can expose you to a world of ideas that has previously been unknown to you.

Guest blogging can also be boring and annoying, especially if you (or someone else) have set yourself certain goals that are more quantitative than qualitative in nature. In such a situation, guest blogging can boil down to producing mind-numbingly repetitive and boring content, negotiating cooperation with people who are only in it for a few bucks and chasing a link or two.

In the end, it all comes down to having more of the former than the latter. It not only makes one’s life so much better, but it also yields better results.

One of the ways in which it is possible to have more of the former than latter is to start using Twitter as a guest posting ally. This is especially true if you do mostly business-oriented guest blogging, as the author of this article does.

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How Social Media Can Help Companies Do Their HR Better

Human resources has become one of the more important functions in any company, whether it is a small three-people organization or a large corporation with tens of thousands of employees. It handles everything that has to do with employees and their jobs – from hiring to firing, from job design to training in development and everything in between.

Throughout the years, companies have also started implementing the latest technologies in their HR processes and today we are seeing that even small-to-medium businesses are taking advantage of these technological advances to improve their HR.

One of the areas where technology can be of great help for HR is social media, as various social networks are becoming an inseparable part of people’s professional lives.

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How to Keep your Business Reputable Online

We can probably all agree that Benjamin Franklin was a smart man and it was he who said the following:

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“It takes many good deeds to build a good reputation, and only one bad one to lose it.”

 

He was right. He was totally and completely, 100 percent right on this. The chances are that Franklin talked about personal reputation, but if you think about it, his quote can easily translate to business reputation.

Today, businesses have another kind of reputation to worry about – their online reputation. Like in so many areas, the web can be quite brutal as well, in that it is ridiculously easy for a company to fall into disrepute. Luckily, with a bit of care and tact, business owners and managers can keep their company reputable online.

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Why your Business Intelligence Efforts Need to Involve Social Media

Have you ever wondered how social media companies make money? For example, how Twitter makes money? Of course, we will put advertising aside for the time being. Well, one of the ways in which Twitter brings home the bacon is by selling data to companies which either analyze this data and sell it on or to “end-user” companies which then analyze this data to improve their operations.

The sheer amount of data that is shared on social media is reason enough for companies and non-commercial entities to start including this social data in their business intelligence efforts and today we will be looking at what can be accomplished by doing so.

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Biggest Mistakes Small Business Owners make Online

Most small businesses are online these days and the worst thing you actually do is not to be present online as a small business owner. For small businesses, online presence is more than just having a website. It involves that as well of course, but it also involves remote workers, social media presence, communication with customers and partners and much, much more.

The biggest problem with SMBs going online is that their management and ownership have not evolved at the same speed as the online requirements have and that they are making many mistakes that can be quite detrimental for their business.

These mistakes are our topic today.

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