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Why you should think about a Loyalty Program

Here’s an observation that will likely have you rolling your eyes and saying ‘D’oh!’ Ready? Startups don’t have established user bases.

OK, so it’s obvious… but it’s still important. If you’re a typical e-marketer, you’re completely focused on those first-time sales. You talk about ‘conversions’. How do you get more visitors? How do you change visitors into followers? How do you make followers into customers?

What your company should do with those customers after you’ve won them is a problem for someone further down the line. You want new customers. Why would you be interested in a loyalty program?

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How to come up with a disruptive business model

thomas-edison

“To invent, you just need a good imagination and a pile of junk.”

— Thomas Edison

 

Getting in touch with your inner disruptor

Want to come up with funky new business ideas? Dirty your hands like Dyson, Eberhard and Tarpenning.

 

We study our readers, so we know some things about you. We know you want to be an innovator, delivering new products and services and finding novel solutions to problems. And you’re probably a nethead, too. You rely on the internet for fast, frictionless access to business resources. Did you ever consider that those two statements might be contradictory?

Successful startups are different. That’s what enables them to win customers from hidebound competitors, or open up new markets where no-one bothered to look before. Management gurus agree that the best growth hack of all is a ‘disruptive business model’… but they don’t give much advice about where to start looking for one.

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8 clever ways to recycle your old content

Writing articles on your blog, sites like medium.com or guest posts on other blogging platforms is important to get more traffic to your website. However, writing can be time-consuming and you may not be able to write new stuff every week. So how can we solve this problem? The answer: by recycling old content, over and over again. Popular Twitter accounts with 100k+ of followers keep their audience engaged on auto-pilot and with recycled material. Instead of gaining value from a blogpost once, they recycle it to extend its lifetime.

Here are 8 ways to recycle your content and extend its lifetime in order to get more traffic with less work.
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A list of ‘ready-to-share’ marketing and business quotes for Twitter

Quotes tend to get retweeted quite a bit, almost 30% of all retweets are quote-related. Why is this? Probably because there is no link to share and therefore no need to check out the link first and judge whether to share; what you see is what you get with quotes. Furthermore, Twitter is well suited for quotes as most of them will be shorter than 140 characters and followers want to see quick snippets of wisdom, wit and genius.

That’s why at TweetFavy we began sharing some business and marketing related quotes with our Twitter followers. But instead of sharing the quotes in plain-text, we’ve decided to photoshop them into images (did you know that tweets containing images are up to 94% more likely to get retweeted? Source).

Since we’ve already done al the photoshop work, we figured we might as well put the images up here and let you use them to share with your own followers. So, here’s a list of all the quotes with their (high-res, unbranded) images we’ve shared on our Twitter. Feel free to use them however you like!

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Blackhat Hack: How to get thousands of real Facebook likes

In this blogpost I will show you how to use a technique called ‘clickjacking’ to gain thousands of real Facebook likes, Twitter Followers, Google +1’s, you name it. You could potentially use this hack to get every single visitor of your website to like your Facebook page without them even knowing.

But more importantly, I will also show you how you can prevent this from happening to your website. Be ready for some technical terms. In order to be able to follow this tutorial, you should at the very least have some basic knowledge of HTML.

And please, before you read any further, be sure to read and understand the warning below!

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