Author: Steven Clarke

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Brand Awareness: Offline Marketing Strategies to Build Online Reputation

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One of the major problems of present-day branding is the fact that the significance of offline marketing strategies often gets downplayed. Sure, making a website, composing an email list and starting to work on your SEO are all incredibly cost-effective and gives an astounding ROI with so little invested, however, can one afford to completely neglect traditional marketing techniques?

Of course not! About 41 percent of small business owners don’t believe they need a website in the first place and, wrong as they may be, not all of them are unsuccessful at what they do. So, if they have no website whatsoever, does this mean that they invest $0 in marketing or that their brands are completely unrepresented locally? Actually, what they most commonly do is apply various offline marketing strategies.

Needless to say, this too is quite inefficient. So, where does the answer lie? It’s quite simple, you try to get the best of both worlds. What you try to do is attempt to start an offline marketing strategy in order to aid your digital marketing attempts. Here are several ways for you to do so.

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6 Tips on How to Choose the Right SEO Company

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I congratulate you if you have ventured on a journey of selecting the right SEO company for your business. This means that you understand the importance of Internet marketing and that you are in touch with the modern age. As with any other choice you make, you have to base your decision on something and have certain criteria when selecting the right type of assistance. There are several things you need to do and consider before hiring.

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Skyrocket Your Online Sales With These Social Media Marketing Tips

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Social media platforms have become an essential part of today’s marketing strategies. They allow marketers to learn about their prospective customers before they even make a purchase and build relationships with them all while using a process which is both fast and simple. Not to mention the opportunity to catch up on what the average customer thinks about the competition and the products and services they’re offering. This is invaluable information which can be used to build your brand, get much-needed exposure and generate leads and sales.

Success with content and social media marketing actually relies more on listening than it does on talking. Learning what’s important to your potential customers is easily accomplished by sifting through the comments, likes, tweets, shares and reviews. These are where the power of social media lies, as a proper content and social media marketing campaign cannot be accomplished without that sort of information. But simply having information is different than using it, so here are five social media marketing tips you can use to skyrocket your business.

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7 Best WordPress Plugins For Social Media Integration

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The era that we live in today is marked by social media and its ways of sharing information. It’s one of the main sources of internet traffic, and an essential part of every online marketing campaign. If you own a website, you need to make the best out of your social media outlets in order to make it easy for people to share your content. This includes incorporating social media buttons into your website design.

If you have chosen WordPress, the popular CMS that now runs 27% of all the websites out there, then all that is left is to choose the right plugins for social media integration. In this article, we have made the choice easier for you by reviewing 7 of the best ones.

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