Promoting your blog to your audience has to consist of two kinds of efforts – both online and offline. That is the only way to make sure that you have covered all the bases, and made the biggest reach that you can. If you plan to earn money from your blogging efforts, you need to know that the community is big and that you will be facing a lot of competition. So, what can you do in order to make a difference? Among the wide variety of promotion strategies, there are some that are often neglected – and they shouldn’t be.
For every business, a good online presence has become a necessity. In theory, it should help you with conversions, and provide a significant amount of income. However, very often it doesn’t really work out that way, and it’s hard to figure out why. You make a website, create some content, but nothing happens. Crickets. Visitors just aren’t coming. Where did you go wrong and how can you turn the situation around?
If you want your emails read and marketing messages viewed, then they must be relevant. People are turned off by general broadcasts and will quickly delete or ignore them. Instead, it is imperative to carefully craft your marketing messages to appeal to a specified target market. This is especially true of mobile marketing where mobile usage has already overtaken desktop Internet usage. Mobile usage changes the way you do business. Customers and prospects want information updated and available in real time, not when you get back into the office. As a result, you’ll need a mobile customer relationship management system (Mobile CRM). Continue reading to learn more.
If you do not promote your website or blog, how will your fans, followers or visitors know about your great website or blog content that you are sharing with them? Driving traffic to your website or blog is about as important to content marketing success as your writing itself. Today’s social media is hip and happening. Twitter is one of the most important among them. You should take an opportunity to cross-platform your content on Twitter. Tweeting about your website or blog content can be a great way to reach out as well as connect your potential customers.
There are more than 370,000 Shopify stores online at the moment and this number is growing at an ever-increasing rate. People all over the world have realized that with a very modest investment, they can get an online store where they can sell their products to customers around the globe.
Unfortunately for you, the (future) Shopify store owner, this enormous number of stores means that you will have to work hard to stand out among the crowd.
Of course, since we are talking digital promotion, social media is your ally. However, in order to really unleash the power of social for your Shopify store, there are a few things you need to keep in mind.
The era that we live in today is marked by social media and its ways of sharing information. It’s one of the main sources of internet traffic, and an essential part of every online marketing campaign. If you own a website, you need to make the best out of your social media outlets in order to make it easy for people to share your content. This includes incorporating social media buttons into your website design.
If you have chosen WordPress, the popular CMS that now runs 27% of all the websites out there, then all that is left is to choose the right plugins for social media integration. In this article, we have made the choice easier for you by reviewing 7 of the best ones.
They say you must spend money to make money, but when it comes to marketing, how you spend the money is what matters. Is your current marketing bringing returns? If not, its an expenditure – a waste of money. If it is bringing a lift in business above cost, then it is an investment.
The ROMI principle, return over marketing investment, is spelled out clearly by Australia e-commerce and digital marketing pro Alex Levashov. He says, “As a marketer you should always remember that if you cannot evidence the value from your marketing activities don’t be surprised the budget gets cut!” Of course, if you’re the one setting the budget, it’s your job to know when to cut marketing strategies with zero or negative lift.
The life of a contractor is not easy. The competition is stiff and there are never enough customers for everyone. It does not matter if you work in the construction industry or if you are an independent contractor working in some other field; there is always a need to attract more paying customers. Since this is the 21st century, one of the most cost-effective ways to do this is to do some online marketing and attract customers who look for professionals online (an ever-growing number of people).
It goes without saying that tweeting is a lot more than just writing those 140 characters and hoping that someone will read them and click on your link. Today, Twitter marketing efforts have gone far beyond just those 140 characters, with images, videos and different formats that you can use to present your message. As a business that is trying to sell its product, it is logical that this is what you are going to tweet about. Most brands tweet about their coupons and special offers. But what matters is how you do this in order to get noticed. Here are 10 tips that you will find useful in order to improve your brand.
The first thing you probably noticed after reading the title of this article is that we do not even pose the question of whether your company should do social media.
It goes without saying that it does.
It doesn’t matter if you are a two-weeks-old startup whose entire existence will be web-based or if you are a hardware store that has been open since Napoleonic times. Everyone is on social media these days and your company cannot afford to miss out on all the potential benefits of doing it the right way.
One very big part of it is being smart about who should do it in your company.