Starting a new business isn’t easy, especially when you have to watch out for a lot of factors that are causing failure. Think about whether your business is ready to face some challenges. Nowadays, with the help of the Internet, you have access to online services and marketplaces to help you successfully build your brand. Here are some great ideas how to boost up your fledgling start-up.
Have you ever wondered how social media companies make money? For example, how Twitter makes money? Of course, we will put advertising aside for the time being. Well, one of the ways in which Twitter brings home the bacon is by selling data to companies which either analyze this data and sell it on or to “end-user” companies which then analyze this data to improve their operations.
The sheer amount of data that is shared on social media is reason enough for companies and non-commercial entities to start including this social data in their business intelligence efforts and today we will be looking at what can be accomplished by doing so.
An average owner of a small business has to meet many requirements to make their business become a successful and productive enterprise. Also, the fast development of cutting-edge tech solutions has led to further differentiation of strategies important to reach business success. Today the visual side of business is more important than ever before. Due to such trends, modern business owners should find some time and money to implement some fresh design features.
Social media are part of virtual space, but they have a strong impact on our reality, as well. With the fast growth of the smartphone market, the significance of Facebook, LinkedIn, Twitter and other channels has become even greater. Since they are popular with people of different age and social status, today social media have a strong influence on the world of business, too. They can skyrocket your rocket or turn it to dust.
World Wide Fund had one of the most successful marketing campaigns in 2015. The name of the campaign is The Last Selfie. The WWF exploited the fact that the trending social platform, Snapchat, deletes the photos in 10 seconds and used it to show the extinction rate of some of the endangered species. The result was getting the amount of donations that is usually received within a month in just a couple of days (Forbes, Steve Olensky, 2015). With this great example, you can see just how important a marketing campaign is. Here are some of the important steps that you need to take to make a great strategy for 2016.
Most small businesses are online these days and the worst thing you actually do is not to be present online as a small business owner. For small businesses, online presence is more than just having a website. It involves that as well of course, but it also involves remote workers, social media presence, communication with customers and partners and much, much more.
The biggest problem with SMBs going online is that their management and ownership have not evolved at the same speed as the online requirements have and that they are making many mistakes that can be quite detrimental for their business.
These mistakes are our topic today.
Every new year is a new chance for business people to come up with some refreshing strategies that will keep them in the safe business waters. With the mixture of some new digital trends and the invasion of gadgets, it is clear that the virtual world has some surprises in the near future. So, let’s see what the most propulsive branch of online business, the ecommerce, has prepared for 2016.
There is a good reason why a lot of bloggers decide to go with WordPress, and not just because it is free to use. You have many options at your disposal, without having to learn a lot about coding or other means of creating valuable content. Keep in mind that this nifty tool will be useful for anyone who wants to present their website or even business in a good light. However, your only worry will be to choose plugins which will help form your content and shape your online presence. Upgrade your business with a WordPress website and you will see business pick up even more.
“We better use Twitter because that way we can reach out more effectively with a Tweet!” – Koen
“Non-sense, a Tweet doesn’t bring the message across! Let’s try something else!” – Thyn
This happened to be a silly discussion between me and my brother whenever we tried to decide who used the most effective Social Media. Twitter is known, loved or hated for their short messaging. However the Company with the Blue Bird logo is about to change their value package drastically.
The information provided in this article is intended to help you properly set up your TweetFavy account and to exemplify how you can get the best performance out of our service.
Step 1: Dashboard
The first screen you’ll be prompted with after creating your TweetFavy account is your dashboard, this is where you’ll receive insight to the performance of your Twitter profile and where you can create your targets.
The left hand side of our analytics panel visualizes how many engagements have been made for your account whilst using TweetFavy. We use the term “engagements” for all the activity that TweetFavy has made on behalf of your Twitter account; automated likes, retweets, follows, direct messages, lists and replies. The right hand side of our analytics panel shows you how many people have followed you as a result of TweetFavy interacting with their Twitter account.
Targets are general keywords that our system will use to find tweets to like, retweet or follow other users with on behalf of your Twitter account. For example, if your target consists of a single keyword like: “cars”, TweetFavy will search for tweets that mention this keyword and will continue to like, retweet or follow accounts based on the tweets that are most likely going to give you engagement or interaction.
Whilst creating the keywords for your targets, you’ll see a colored dot appear on right side of the entry field. This indicator validates the effectiveness of your target by showing you how many tweets that we can find for your search term. Unless your keywords are created to specifically engage with a niche audience, we’d recommend you alter them if the indicator turns red.
You’re also able to change the aggressiveness of your targets from the same menu. Once you’ve created your keywords, set the timer to execute on the intervals that you desire; 15, 30 or 60 minutes. Having a smaller delay between the execution times of your target will generally result in better conversions.
Choosing the right targets is crucial to the performance of your TweetFavy account. If getting high amounts of followers in a very short time is important to you we’d recommend making your targets as comprehensive as possible, this way you’re absolutely certain that your account is making as many engagements as possible and is reaching a large portion of your desired audience. Here are some examples of very general targets:
- used cars
- action film
- jazz music
However, if you’re more intent on targeting a smaller public (a niche audience) with your targets we’d suggest making your keywords as precise as possible, like so:
- used cars New York
- action film Tom Cruise
- jazz music Miles Davis
Try to avoid using conjunctions in your targets as they’re not necessary and will only lower the amount of engagements that our system is able to make on behalf of your account.
Using this type of target will give your Twitter account increased interaction based on likes. Our system will find tweets based on the keywords in your targets and will continue to give them likes. In our experience using a like-target will give you a good and steady amount of conversions.
TweetFavy will use the keywords in your targets to find tweets and retweet them. We’d recommend using this type of target if you’re absolutely certain that your keywords won’t trigger undesired retweets that will damage your Twitter profile.
A follow target will use your keywords to find tweets and follow their authors. It will also search for matching keywords in Twitter users’ biographies, select the best matches and follow them. We’ve experienced very high amounts of conversions when using the follow target.
If you want to fit multiple keywords in one target stroke, you can do so by using the OR operator. Using this operator will enable you to use more variations of your existing keywords, for example:
- cars OR new cars OR car dealership OR used cars
However, keep in mind that the OR needs to be capitalized or else the operator won’t work. We also recommend using a maximum of 5 OR operators in one target stroke or else the target will lose its effectiveness.
If you want to exclude negative tweets from being engaged with, you may want to consider using our sentiment filter. With this filter you’re able to only engage with positive tweets by putting a smiley face in your targets like so:
- cars :)
Alternatively, if you want to reach out to the unsatisfied customers of your competitors you can opt to use the sentiment filter with a sad face:
- cars :(
The sentiment filter works according to a relatively simple rule; if a tweet contains more bad words than good words it’s classified as a negative tweet; it works the other way around for a positive tweet.
Should you want to target tweets that are sent from a certain location you can use the location filter. Click on the “add target” button, from there you’ll be able to find the “enable location filter” button under the target field. You’ll be able to pinpoint a location on the map and set the exact radius in which you’d like to target your audience.
However, keep in mind that for most tweets we aren’t able to properly determine the locations. As a result, making use of the location filter will result in a lot less engagements being made as opposed to targets without the location filter enabled. If the geographic location isn’t absolutely crucial for your target, consider using the language filter instead.
With the language filter you’ll be able to target tweets that are written in a certain language. By adding the operator to your targets our service will exclude all tweets containing other languages from receiving engagements. Here are a few examples of how to properly use the language filter:
- cars lang:en
- cars lang:nl
- cars lang:es
To get a full overview of all the operators and filters that you can apply to your targets click on the “view all operators” button.
Step 2: Conversions
As soon as you’ve properly created your targets, our service will make impressions for you. Impressions are engagements that TweetFavy has made on behalf of your Twitter account. Once our service has made a decent amount of engagements for you, you’ll notice new conversions will appear in your dashboard. Conversions are the Twitter users that have followed you as a result of the engagements that TweetFavy has made for you. You can get a list of all your new followers in your conversions overview.
Now that people are following your Twitter account it’s important to keep them interested by posting new content or by interacting directly with them. Our service can only gather followers for your account but we cannot guarantee their stay, this is up to you.
Step 3: Cleanup
If you’re worried about the amount of tweets that TweetFavy has engaged with on behalf of your Twitter account, you may choose to activate the cleanup tool. It will automatically revert the past engagements on your account. We recommend setting the cleanup tool to 3 days since the counter on your Twitter profile has a tendency to clutter up if likes aren’t removed after more than 4 days.
Keep in mind that even though our system will delete the likes, the # of likes shown on your Twitter profile page might not always update to accurately reflect this. This is a bug on Twitter’s end which we cannot affect.
Step 4: Blacklist
Want to exclude someone from being engaged with? Add their Twitter handles to the blacklist and they won’t receive impressions from TweetFavy anymore.
Step 5: Settings
In the settings page you’ll be able to make alterations to your TweetFavy profile.
With the referral link you’ll be able to receive free months of TweetFavy by referring users to use our service. Once they sign up for TweetFavy they’ll receive a trial of one month, if they sign up for a subscription after their trial you’ll receive an extra free month of our service as well. You can find your unique referral link in the settings page of your account.
Tips & Tricks
There are a lot of factors at play when it comes to getting the most out of your Twitter profile and making sure you receive as much followers and interaction as possible. We recommend making sure your Twitter profile is inviting people to engage or follow you, take a look at this guide which goes deeper into the anatomy of a perfect profile.
If you’re using TweetFavy from a business perspective, there are some tricks you can perform to turn users on Twitter into new customers. This guide gives you a clear strategy on how you can use our service to grow your business.